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Comments (9)

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Highest Rated

Eleven淼淼's picture
Eleven淼淼
Activity Score 3

It is great! but it is better for the product of "sun cream". Anyone to think so ?

Johnson.A's picture
Johnson.A
Activity Score 43

at first I thought Columbia launched a new sunscreen line. Feels like it needs to emphasize on the textile/clothing a bit more. But overall, good ad! hope they have one for sunny/snowy weather.

Jay121's picture
Jay121
Activity Score 58

sign

JeffGreenhouse's picture
JeffGreenhouse
Activity Score 310

I love the copy, the concept and the visual, but I similarly don't have any idea what Columbia sells that protects from the sun. This would DEFINITELY be a better ad for a line of sunscreen.

contact77's picture
contact77
Activity Score 35

I agree: the copy and concept are powerful and true. Also Columbia is actually selling a line of clothing with sunproof technology. If you notice the copy and brand logo's it reads: omni shade with sun protection. Perfect.

Nike Diesel's picture
Nike Diesel
Activity Score 13630
Tejónidas's picture
Tejónidas
Activity Score 246

is not the same concept, i don't know if it is a copy

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Visual is too much alike to ignore.
Copy? Always a discussion. But 3M is a pretty big company.
They, the agency involved, should know and try their best to avoid too many similarities.

alvord's picture
alvord
Activity Score 181

done by scotch 3M Cannes winner.

Eleven淼淼's picture
Eleven淼淼
Activity Score 3

It is great! but it is better for the product of "sun cream". Anyone to think so ?

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