Columbia: Darts

When you can't see what harms you, it's more dangerous.

Advertising Agency: simple, Chile
Photographer: Gancho
Retoucher: Astro IC

October 2011


Johnson.A's picture
43 pencils

at first I thought Columbia launched a new sunscreen line. Feels like it needs to emphasize on the textile/clothing a bit more. But overall, good ad! hope they have one for sunny/snowy weather.

Jay121's picture
58 pencils


JeffGreenhouse's picture
310 pencils

I love the copy, the concept and the visual, but I similarly don't have any idea what Columbia sells that protects from the sun. This would DEFINITELY be a better ad for a line of sunscreen.

contact77's picture
35 pencils

I agree: the copy and concept are powerful and true. Also Columbia is actually selling a line of clothing with sunproof technology. If you notice the copy and brand logo's it reads: omni shade with sun protection. Perfect.

Nike Diesel's picture
Nike Diesel
13431 pencils
Tejónidas's picture
246 pencils

is not the same concept, i don't know if it is a copy

Nike Diesel's picture
Nike Diesel
13431 pencils

Visual is too much alike to ignore.
Copy? Always a discussion. But 3M is a pretty big company.
They, the agency involved, should know and try their best to avoid too many similarities.

alvord's picture
181 pencils

done by scotch 3M Cannes winner.

Eleven淼淼's picture
3 pencils

It is great! but it is better for the product of "sun cream". Anyone to think so ?

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