Columbia: Cactus

Don't hide. Protect yourself.
Stay outside longer with Columbia's Omni-Shade technology with UV sun protection.

Advetising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Directors, Art Directors: Rodrigo Richards
Art Director: Fernando Espinosa
Copywriter: Gonzalo Ferrada
Retoucher: Gonzalo Arévalo
Account manager: Jorge Pimstein

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Guest's picture

it seems the sun behind that person

Guest's picture

Hmmmmm... ok.

Guest's picture

"Stay outside longer" sounds a bit awkard. Sub 'outside' with 'out'.

About the idea, fairly good.

Billoughsby's picture
5091 pencils

This is the best of the series. In the other two ads, jagged shapes would have better gotten across the idea of the threat of too much sun exposure. Perhaps a Joshua tree and a more craggy rock formation than the one shown? Still, I appreciate the stark simplicity.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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Tripioso's picture
468 pencils


Life's a Trip. Enjoy the Ride!

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