emini's picture
8 pencils

I don't think it's a great idea, but it works for the client and it's very well executed, me thinks. It's just that, as people keep saying about most of the campaigns on here, it has been done before. Beautiful photography though!

milton's picture

mal ta josh, execution all so nice

djspiralz's picture
491 pencils

not the best woprk ever, but clear... so, it works!.. beautiful art direction

bknowlden's picture
3647 pencils

Akthough I am not native american, would you think that this offends people of that ethnicity? It almost seems like we forced them into this situation a long time ago?

Guest's picture

That body copy is horribly uninspired, but since I can almost make out a nipple on this chick here I'll give it a A-.

mikelite's picture
1031 pencils


Mabakima's picture
84 pencils

I don't see digital here. All I see are scrap computer parts. Nonetheless, the chick's hot. The idea can be forgiven,then.

Marlova's picture
4 pencils

Sex sell's right?

qiongyong2233's picture
34 pencils

it is beautiful photography

Trihan's picture

nice. good job

MADE in the USA's picture
MADE in the USA
434 pencils

The concept strikes me as a bit silly however It looks to me as if a lot of work went into the delivery of this campaign. The models look great and certainly the photography is good as well.
and yes the woman is hot!
nicely done
mit-u )

Kiwanee's picture
4 pencils

OK ... first of all, LOVING this website! As a student, I'm finding it is really pretty effective in developing critical thinking. I love seeing the more constructive graphic professionals' takes on the ads, but can't the fighting stay at bay?

And here are my thoughts on this ad: It's Austrailia, why are they using the image of a Native AMERICAN woman (let alone using the offensive term squaw)to get across their promotion which is ____ ???

I mean, I get the whole "traditional goes digital" (and I've seen this idea evoked in Powwow regalia much more humorously and effectively), but what are they selling? That Native Americans use technology too? or that partial-nudity gets attention?

She is lovely and all, but I'm not seeing any office equipment.

Guest's picture

Why did they take her nipples out!

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