anad's picture
20 pencils

love the illustration...:)

....>>>i loooove advertising:)

brainzed's picture
652 pencils

Not sure the choice of this one is right.
I looooOOooOooove the illustrations, but I'm still wondering…
Is this an ad for a Deluxe food for birds?
So, is it representing rich people? Can you consider Nazis as a common reference for rich people?
Aaaaah… I don't know…

Pacific Blue's picture
Pacific Blue
335 pencils

This Uniform is pre-Third Reich.
Circa the first World War.
Nazis wore grey uniforms not green.

Read any Sven Hassel novel, and you'll find the differences...

Someone (a girl ) found this ilustrations in internet and thougth "For what brand can it be used? Audi? Bosch? Bingo! Pet food!!!!"
I heard the story before they launched this campaign, I knew the ilustrations also,I was curious about the text line, typo and pack shoot.

Great work, seriously, great work.

miko1aj's picture
3086 pencils

If this is story is true, definitely the real one who got this lion is the illustrator, not the agency.

esia's picture
239 pencils

i think its true, because i saw these illustrations 4-5 years ago. i really like the illustration. the most famous of the three is the old lady. she was shown in a lot of magazines and websites.

its a shame that such a kind of campaign with readymade illustrations can get a lion.


Pacific Blue's picture
Pacific Blue
335 pencils

C'mon guys! Don't be like this. :P

They found lovely illustrations and turned them into a funny, lovely, flawles, eye-catching campaign for pets food.
So what?! It happened before, and it will happen tomorrow, (specially with nice pictures and famous illustrators)
I think is very smart and deserves the award.
And don't forget the illustrator got recognized too.

Well, thas was my humble and falible opinion.

esia's picture
239 pencils

yes this work alone without the backgroundknowledge is great. no question. but its not taking great illustration add a new thinking and make an wonderfull ad. its taking a readymade illustration with a great thinking and doing nothing more. ok, ok logoplacement and solid line ...

but i know what you mean. so i will delete my brain~~~~bsssZZZZRRRRRRRZZZZZsssBB~~~~~krz~~~ oh wonderfull advertising ;-)

ziriguidum's picture
78 pencils

they look like birds.

miko1aj's picture
3086 pencils

and requiring aristocrats. that's the point.

Marucuturu's picture
120 pencils

Let's go back to the basics: is this bird food intended for domestic birds, or any bird you can imagine? I understand a parrot, a canary, a mocking bird, but an owl? An eagle? You could draw a griffin and it would still make sense?

Nice illustrations, not in love with the concept.


turboricua's picture
8 pencils

Está buenísimo. Bien pensado y muy bien ilustrado. Enhorabuena.

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