Colgate-Palmolive Ajax Household Cleaner: Crown

See the brighter side of life.

Advertising Agency: Y&R Paris, France
Creative Director: Carmine Coppola
Associate CD / Art Director: Christophe Frances
Copywriter: Laurent Vergnaud
Agency Producer: Annapaola Rossi
Photographer: Achim Lippoth


HappyHour's picture
2385 pencils

this works if you don't look or think too much into it. "such good floor shine that it makes things look better"
i don't really like the tag though.. a little too deep for a floor cleaner.

Jotacef's picture
219 pencils

I think so too... it could work though

Prime83's picture
497 pencils

Another campaign that overpromise. Is It that hard to ask "Planning" for a concrete insight and generate a GOOD idea from that?

Guest's picture

Yes it is.

Dzsoi's picture
6684 pencils

Good comment, and I would add the result of this overpromise is that the ad feels forced, as someone bellow pointed out.

Amish's picture
61 pencils


burcinistanbul's picture
46 pencils

The girl gonna get cold...

tirthomitro's picture
2764 pencils

way too forced!

they showed me a picture & i laughed
dignity has never been photographed

atb2005's picture
13567 pencils

Advertising is so subjective. There have been so many forced campaigns on here that people (some of you who commented above) liked.. and then forced campaigns like this one that you don't like. I personally think it's ok. Giving it 1 star or 2 is way too harsh.

Dzsoi's picture
6684 pencils

Talking about subjectivity... is that a fact that those other campaigns were forced?

CUTIEPIE's picture
347 pencils

i agree w/u i dont think is that bad! A mom going through a shopping catalogue might just enjoy this! Easy to understand, simple, ok! maybe a nicer layout, a closer plane would've helped.

Billoughsby's picture
5097 pencils

I agree with you atb and cutiepie. Completely.

I have a feeling that this is one of those "uncool" clients, in the heart of most ad people, that no one here would want to admit to working on, and that THAT, rather than the quality of the ads, is the subtext to most these comments.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture

She looks dead. Like an awkward reflect ghost.

Log in or register to post comments