Colgate Total Floss: Toothpick

There are places a toothpick will never reach

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Art Directors: Cristian Costa, Andres Echeverria
Copywriter: Tomas Cisternas
Illustrators: Lamano, Miguel Vergara, José Isla, Silvana Mercado
Account manager: Pablo Gacitua

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31 comments

mrckais's picture
mrckais
417 pencils

jajaja, nice ilustration and idea

mrckais

makelogobigger's picture
makelogobigger
417 pencils

heheheh! nice ad to see on a monday monring too :)

STFU and Make the Logo BIGGER!

ek kanya's picture
ek kanya
814 pencils

illustration is nice. idea os extra forced.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Adaddicted's picture
Adaddicted
3435 pencils

is it Bali???

withalltherespects

Davai's picture
Davai
612 pencils

This campaign is very good.

Wordnerd's picture
Wordnerd
6662 pencils

nice art! but you didn't need to SHOW the toothpick can't reach it. The line would have been enought

Paloma's picture
Paloma
528 pencils

totally agree

Dzsoi's picture
Dzsoi
5929 pencils

You've misunderstood this - the toothpick is not literally can't reach the food. Mr. Toothpick is a poor poolguy, while Mr. Food is a millionaire. Check out the other ads in this serie, you'll see.

madamejoshi's picture
madamejoshi
6 pencils

really nice campaign!

checkhill's picture
checkhill
465 pencils

muhhaha, hilarious. well done

zisisgut's picture
zisisgut
22 pencils

zisisgut

legend's picture
legend
9 pencils

nice!

jeff.emmanuel's picture
jeff.emmanuel
149 pencils

hehehehe
Nice Campaign!

Jeff

Don Rapper's picture
Don Rapper
223 pencils

great!!

GX's picture
GX
146 pencils

Nice art direction

gonzalovp's picture
gonzalovp
12 pencils

Cannes !!

Bea's picture
Bea
95 pencils

hmmm, this is pretty average the idea has been used soooo many times for floss. The visuals are quite cool but alas the concept is a bit tired.

Blike's picture
Blike
28 pencils

Agree with bea. The same use of ilustration for the same concept.

Latin Lover's picture
Latin Lover
23 pencils

Where?

Maybe you had a "mini deja vu" when you saw this campaign.
I think this is fresh stuff!

crashandburn's picture
crashandburn
55 pencils

Just realized the toothpick there :D

white widow's picture
white widow
133 pencils

This is just amazing, congratz!

CWO's picture
CWO
20 pencils

Muy buena la ilustración, me gusta la dirección de arte y el acabado. En cuanto a la idea: una punto de vista extraño e irreverente que transmite muy claro el beneficio

Muy original para este tipo de producto, felicitaciones.

20max01's picture
20max01
133 pencils

Really cool and beautiful art direction. Love the illustration + clever concept.

Dzsoi's picture
Dzsoi
5929 pencils

Lovely ads, I am missing the toothbrush version! That is maybe the most important message: brushing your teeth is not enough.

cokecoco's picture
cokecoco
6 pencils

GUTEN!!

rajesh_keyaar's picture
rajesh_keyaar
236 pencils

nice ilustration and idea

terryads's picture
terryads
91 pencils

Nice art, old idea

Guest's picture
Guest

Lekka Illustrations

globalad's picture
globalad
43 pencils

copy copy copy... Is MR Lapompe around??? http://adsoftheworld.com/media/print/reach_toothbrush_pineapple

manumartin5's picture
manumartin5
1202 pencils

Art direction and execution is rocking.!

maayan poplavsky's picture
maayan poplavsky
53 pencils

good one

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