There are places a toothpick will never reach
Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Art Directors: Cristian Costa, Andres Echeverria
Copywriter: Tomas Cisternas
Illustrators: La mano, Miguel Vergara, José Isla, Silvana Mercado
Account manager: Pablo Gacitua
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
31 Comments
jajaja, nice ilustration and idea
mrckais
heheheh! nice ad to see on a monday monring too :)
is it half cooked or half uncooked? its half uncooked!
illustration is nice. idea os extra forced.
am an advertising junkie | read my flog at http://www.desicreative.com/forum
is it Bali???
withalltherespects
This campaign is very good.
nice art! but you didn't need to SHOW the toothpick can't reach it. The line would have been enought
totally agree
You've misunderstood this - the toothpick is not literally can't reach the food. Mr. Toothpick is a poor poolguy, while Mr. Food is a millionaire. Check out the other ads in this serie, you'll see.
really nice campaign!
muhhaha, hilarious. well done
zisisgut
nice!
hehehehe
Nice Campaign!
Jeff
great!!
Nice art direction
Cannes !!
hmmm, this is pretty average the idea has been used soooo many times for floss. The visuals are quite cool but alas the concept is a bit tired.
Agree with bea. The same use of ilustration for the same concept.
Where?
Maybe you had a "mini deja vu" when you saw this campaign.
I think this is fresh stuff!
Just realized the toothpick there :D
This is just amazing, congratz!
Muy buena la ilustración, me gusta la dirección de arte y el acabado. En cuanto a la idea: una punto de vista extraño e irreverente que transmite muy claro el beneficio
Muy original para este tipo de producto, felicitaciones.
Really cool and beautiful art direction. Love the illustration + clever concept.
Lovely ads, I am missing the toothbrush version! That is maybe the most important message: brushing your teeth is not enough.
GUTEN!!
nice ilustration and idea
Nice art, old idea
Lekka Illustrations
copy copy copy... Is MR Lapompe around??? http://adsoftheworld.com/media/print/reach_toothbrush_pineapple
Art direction and execution is rocking.!
good one