Colgate Total Dental Floss: Photoshop Disasters, 3

Not even that missing ear gets more attention than mouth without care.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Renato Butori
Copywriters: Fabio Victoria, Pedro Bullos
Photographer: Bruno Cals
Art Buyer: Monica Beretta
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Managers: Valeria Ordonhez, Claudia Menezes
Planners: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Media team: Gustavo Gaion, Fabiola Sidorenko
Published: April 2012

18 comments

DilipRevar's picture
DilipRevar
264 pencils

Brilliant ad... It works..

bate_palmas's picture
bate_palmas
1479 pencils

Ha ha ha thats great

Milan Solanki's picture
Milan Solanki
988 pencils

ad is good, copy not so

NatsN's picture
NatsN
164 pencils

Works as a one-off. Next ad you begin to look for the mistake. But good concept.

Temple's picture
Temple
10993 pencils

Excellent.

ItMatters's picture
ItMatters
2169 pencils

Really good.

kleenex's picture
kleenex
37349 pencils

I like the concept. I say the copy needs work though.

Nike Diesel's picture
Nike Diesel
13385 pencils

Excellent indeed.
And I agree with Kleenex, but I might suspect it's because of the translation.

Guidos's picture
Guidos
163 pencils

It has been done lots of times, besides the two times mentioned here, Wonderbra had done one exactly with 6 fingers
http://files.coloribus.com/files/adsarchive/part_1218/12187205/file/wo...

morse's picture
morse
16752 pencils

Fun campaign!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

yaniyan's picture
yaniyan
713 pencils

worked!

NicoCiego's picture
NicoCiego
1035 pencils

Fantastic work!

rauliten's picture
rauliten
393 pencils

Great Idea!!!!

Fernando Fernandes's picture
Fernando Fernandes
1397 pencils

hhauuahhuahua o pior que se depois que li o texto que notei a diferença real! Genial! Braaaaaasssssiiiiiilllll :D

karmacoin's picture
karmacoin
688 pencils

pendejisimo... there is not another word in my language to describe it...

tip4u's picture
tip4u
89 pencils

I've seen something like that before

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