Colgate: Tooth Fairy

Colgate Junior. For brighter smiles.

Advertising Agency: Young & Rubicam, Johannesburg, South Africa
Chief Creative Officer: Mick Blore
Executive Creative Director: Clinton Bridgeford
Creative Director: Arlene Levitan
Art Directors: Grant Seller, Claudia Sharbel-Fahry
Copywriter: Eric Wittstock
Photographer: Michael Meyersfeld

18 comments

Guest's picture
Guest

a fairy? i thought it was the kid's false teeth that fell into her shoe. haha

mark3r's picture
mark3r
1945 pencils

I'm guessing in south africa kids put their milk teeth in their shoes?

:::MARK3R:::

Guest's picture
Guest

Ò-Hiong Té-kok ê Braunau am Inn chhut-sì, hū-chhin sī Alois Hitler, bú-chhin sī Klara Hitler. 16-hòe ê sî-chūn lī-khui tiong-ha̍k, pèng-bô the̍h-tioh ha̍k-le̍k. I siūⁿ-beh ji̍p-khì Wien Bí-su̍t Ha̍k-īⁿ (Akademie der bildenden Künste Wien), m̄-koh hō͘ kū-cho̍at, āu-lâi chìn-ji̍p Tek-kok kun-tūi.

Hitler tī Tē-it-chhù Sè-kài-tāi-chiàn liáu-āu ku̍t-khí, Weimarer Kiōng-hô sî-tāi léng-tō Nazi-tóng the̍h-tioh chèng-kôan, chín-heng Tek-kok ê keng-chè, tiông-kiàn kun-sū, kiàn-li̍p-khí ke̍k-kôan chèng-hú.

Senhora Kolossa's picture
Senhora Kolossa
483 pencils

wtf. seems to be a nazis comment.

sonucoues2002's picture
sonucoues2002
804 pencils

i can Translate this.it says BLAH BLAH BLAH

Guest's picture
Guest

????

Guest's picture
Guest

PLEASE STOP WITH THE GLOWING TEETH

IT SUCKED THE FIRST TIME AND IT SUCKS NOW

kalpesh78's picture
kalpesh78
2580 pencils

ditto. or I'll break your teeth.

ideas....30 minutes nahi toh free.

Guest's picture
Guest

why they put a fairy in a shoe?

bobthebuilder's picture
bobthebuilder
57 pencils

nice boys. Steve

Guest's picture
Guest

there's no need of table lamp then...

Guest's picture
Guest

we put a teeth in the shoe that's South African you wouldn't understand

Guest's picture
Guest

nice ad. wish i'd seen it run though. from sa

sajocobe's picture
sajocobe
30 pencils

its nice.. insight...

puppiepoppy's picture
puppiepoppy
1634 pencils

Without looking at the title of the ad, I don't even know it's all about Tooth Fairy. Anyway, horrible photography....keep it up.

Guest's picture
Guest

fabulous idea, very clever.

Guest's picture
Guest

Colgate Junior must be a really shit toothpaste as it obviously doesn't strengthen your kids teeth. Who cares about having white teeth as a child? It's all about having strong, healthy teeth!

DJVassallo's picture
DJVassallo
243 pencils

what has to do with fairies? too local culture approach for this one

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