Colgate: Robot

Brushing for 2 minutes will be healthy for everyone.

Advertising Agency: Y&R, New York, USA
Executive Creative Director: Antonio Sarroca
Executive Creative Director LatAM: Guillermo Vega
Creative Directors: Icaro Doria, Menno Kluin
Art Director: Alexander Nowak
Copywriter: Feliks Richter
Art Buyer: Helen O’Neill
Illustrator: Andrey Gordeev
Typographer: Jessica Hische
Retoucher: Raul Pardo


xcreativity's picture
2374 pencils

don't like the approach. good art though

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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sirvan's picture
29860 pencils



"I love some things, and don't love some other things."

Adaddicted's picture
3435 pencils

nice details Andrey!


thedesignaddict's picture
5411 pencils

I love this campaign. So, so good, and for toothpaste no less.

faiziart's picture
54 pencils

at whole is nice job but some points there more clarification!

michelangelo's picture
660 pencils

Is today a toothcare day? 3 dental products campaigns in a row...

Hiperion's picture
3138 pencils

good art, bored concept..

bad astronaut's picture
bad astronaut
544 pencils

The concept is probably based on the strategy that was in the creative brief. Great art! Put those editorial illustrators to work!

sirvan's picture
29860 pencils

Copy makes no sense beyond trying to explain the visual.


"I love some things, and don't love some other things."

Pushkaraj Shirke's picture
Pushkaraj Shirke
215 pencils

good art does make ads without ideas bearable. but not always.

michelangelo's picture
660 pencils

bearable yes

redkedscom's picture
59 pencils

I like Andrey's illustrations

Ed Rapport's picture
Ed Rapport
724 pencils

for me this associates colgate with destruction to my teeth? bad guys normally have bad ugly teeth and lots of breath odor.

Critic's picture
271 pencils

Good art. Repeat - Copy could have been better

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