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Robot

Agency: 
Published/Aired: 
March 2010
3111
Description: 

Print advertisment created by Y&R, United States for Colgate, within the category: Health.

Brushing for 2 minutes will be healthy for everyone.

Advertising Agency: Y&R, New York, USA
Executive Creative Director: Antonio Sarroca
Executive Creative Director LatAM: Guillermo Vega
Creative Directors: Icaro Doria, Menno Kluin
Art Director: Alexander Nowak
Copywriter: Feliks Richter
Art Buyer: Helen O’Neill
Illustrator: Andrey Gordeev
Typographer: Jessica Hische
Retoucher: Raul Pardo

Comments (15)

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Highest Rated

Hiperion's picture
Hiperion
Activity Score 3138

good art, bored concept..

xcreativity's picture
xcreativity
Activity Score 2374

don't like the approach. good art though

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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sirvan's picture
sirvan
Activity Score 29860

Agree.

+++

"I love some things, and don't love some other things."

Adaddicted's picture
Adaddicted
Activity Score 3435

nice details Andrey!

withalltherespects

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I love this campaign. So, so good, and for toothpaste no less.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Amazing art

faiziart's picture
faiziart
Activity Score 54

at whole is nice job but some points there more clarification!

michelangelo's picture
michelangelo
Activity Score 660

Is today a toothcare day? 3 dental products campaigns in a row...

Hiperion's picture
Hiperion
Activity Score 3138

good art, bored concept..

bad astronaut's picture
bad astronaut
Activity Score 544

The concept is probably based on the strategy that was in the creative brief. Great art! Put those editorial illustrators to work!

sirvan's picture
sirvan
Activity Score 29860

Copy makes no sense beyond trying to explain the visual.

+++

"I love some things, and don't love some other things."

Pushkaraj Shirke's picture
Pushkaraj Shirke
Activity Score 215

good art does make ads without ideas bearable. but not always.

michelangelo's picture
michelangelo
Activity Score 660

bearable yes

redkedscom's picture
redkedscom
Activity Score 59

I like Andrey's illustrations

Ed Rapport's picture
Ed Rapport
Activity Score 724

for me this associates colgate with destruction to my teeth? bad guys normally have bad ugly teeth and lots of breath odor.

Critic's picture
Critic
Activity Score 271

Good art. Repeat - Copy could have been better

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