Colgate: Robot
Brushing for 2 minutes will be healthy for everyone.
Advertising Agency: Y&R, New York, USA
Executive Creative Director: Antonio Sarroca
Executive Creative Director LatAM: Guillermo Vega
Creative Directors: Icaro Doria, Menno Kluin
Art Director: Alexander Nowak
Copywriter: Feliks Richter
Art Buyer: Helen O’Neill
Illustrator: Andrey Gordeev
Typographer: Jessica Hische
Retoucher: Raul Pardo
15 Comments
don't like the approach. good art though
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Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook
Agree.
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"I love some things, and don't love some other things."
nice details Andrey!
withalltherespects
I love this campaign. So, so good, and for toothpaste no less.
Amazing art
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
at whole is nice job but some points there more clarification!
Is today a toothcare day? 3 dental products campaigns in a row...
good art, bored concept..
The concept is probably based on the strategy that was in the creative brief. Great art! Put those editorial illustrators to work!
Copy makes no sense beyond trying to explain the visual.
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"I love some things, and don't love some other things."
good art does make ads without ideas bearable. but not always.
http://www.monkeyworks.in/
bearable yes
I like Andrey's illustrations
for me this associates colgate with destruction to my teeth? bad guys normally have bad ugly teeth and lots of breath odor.
Good art. Repeat - Copy could have been better