Colgate / Plax: Garlic

When you have bad breath, everyone knows.
Everyone but you.
Colgate Plax

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Eiji Kozaka
Copywriter: Marcelo Conde
Planners: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Client Team Directors: Adriana Leite, Tamara Kulb
Account Director: Valeria Ordonhez
Print Producers: Elaine Carvalho, Flavio Zamboni
Account team: Felipe Wanderley
Account manager: Claudia Menezes
Art Buyer: Monica Beretta
Images: Getty Images
Media team: Gustavo Gaion, Fabiola Sidorenko

October 2012


Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

WOWhat an ad!!

Love creating ads..

bate_palmas's picture
1479 pencils

Are you sure about that?

jponino's picture
601 pencils

I agree with you, it has been done so many times that now the "whaou" effect has disappeared, so basically, this is pretty bad....

Roger Keynes's picture
Roger Keynes
5498 pencils

Over written copy.. and why (badly) photoshop the word/paper to their heads... and not shoot it?

The Jobless Writer
Will Think for Salary

Miketeal's picture
30 pencils

yawn. this proposition has been done over and over and over and zzzzzzzz

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