Colgate Plax: Fish
Don't mask it. Eliminate it.
Advertising Agency: Cerebro Y&R, Panama
Creative Directors: Jorge Heilbron, Gustavo Morfu Rinaldi, Humberto Alvarado
Art Directors: Demian Veleda, Juan Francisco Bernal, Alberto Weand Ortiz
Illustrators: Daniel Romanos, Ricardo BON Lopez
Photographer: Diego Martynczuk
Published: February 2009


15 Comments
"Cerebro Y&R, Panama" is doing really good !!
| Everartz |
Nice insight.
Like the straight foward art direction. Same backgrounds.
Same positions. Great.
Where on earth is Panama?
(Central America)
All a bit Leurzers. Idea is not bad. But how many ads look like this? 3 x portrait with packshot and line in bottom right hand corner.
Ideas are the main thing. But once you have one - give it a fresh execution. A great ad shouldn't look like an ad. The logic being, if something looks like an ad at first glance then it will send out the message 'I'm trying to sell you something.' Why not mess around with the layout, make it beautiful and disarm your audience.
Ultimately you'll end up with more original, more effective work.
good.
Its funny.. casting is wacky
somethying reallly sensible, simple, smart but
smells like shit......................
Fun!!!
ugly photoshop, good concept.
idea is great and smart .. the photography is boring and sad this guy looks like he has come from the 80's by time machine for the ad and he is going back.,,
i do agree with the gentleman comment on top make every thing new when you get the idea .
LOL
it's just laki this http://adsoftheworld.com/media/print/cadbury_adams_clorets_fish?size=_...
i say DONE!!!!
Somehow I like it.
I think that all the models in these adverts look weird.