Colgate Plax: Fish

Don't mask it. Eliminate it.

Advertising Agency: Cerebro Y&R, Panama
Creative Directors: Jorge Heilbron, Gustavo Morfu Rinaldi, Humberto Alvarado
Art Directors: Demian Veleda, Juan Francisco Bernal, Alberto Weand Ortiz
Illustrators: Daniel Romanos, Ricardo BON Lopez
Photographer: Diego Martynczuk
Published: February 2009

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15 comments

everartz's picture
everartz
7611 pencils

"Cerebro Y&R, Panama" is doing really good !!

| Everartz |

Guest's picture
Guest

Nice insight.
Like the straight foward art direction. Same backgrounds.
Same positions. Great.

Guest's picture
Guest

Where on earth is Panama?

Guest's picture
Guest

(Central America)

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

All a bit Leurzers. Idea is not bad. But how many ads look like this? 3 x portrait with packshot and line in bottom right hand corner.

Ideas are the main thing. But once you have one - give it a fresh execution. A great ad shouldn't look like an ad. The logic being, if something looks like an ad at first glance then it will send out the message 'I'm trying to sell you something.' Why not mess around with the layout, make it beautiful and disarm your audience.

Ultimately you'll end up with more original, more effective work.

tak's picture
tak
23 pencils

good.

Guest's picture
Guest

Its funny.. casting is wacky

Guest's picture
Guest

somethying reallly sensible, simple, smart but

smells like shit......................

soya's picture
soya
12 pencils

Fun!!!

Guest's picture
Guest

ugly photoshop, good concept.

maashookshee's picture
maashookshee
414 pencils

idea is great and smart .. the photography is boring and sad this guy looks like he has come from the 80's by time machine for the ad and he is going back.,,

i do agree with the gentleman comment on top make every thing new when you get the idea .

Guest's picture
Guest

LOL

ADcoke's picture
ADcoke
160 pencils
_yan_'s picture
_yan_
163 pencils

Somehow I like it.

kgeiger's picture
kgeiger
7092 pencils

I think that all the models in these adverts look weird.

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