Colgate Plax: Cigarette

When you have bad breath, everyone knows.
Everyone but you.
Colgate Plax

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Eiji Kozaka
Copywriter: Marcelo Conde
Planners: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Client Team Directors: Adriana Leite, Tamara Kulb
Account Director: Valeria Ordonhez
Print Producers: Elaine Carvalho, Flavio Zamboni
Account team: Felipe Wanderley
Account manager: Claudia Menezes
Art Buyer: Monica Beretta
Images: Getty Images
Media team: Gustavo Gaion, Fabiola Sidorenko
Published: October 2012

3 comments

Milan Solanki's picture
Milan Solanki
986 pencils

bad copy

kleenex's picture
kleenex
27722 pencils

I agree.

Roger Keynes's picture
Roger Keynes
5498 pencils

Clunky on a few levels.

Will Think for Salary

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