Colgate Palmolive: Stop your bottom sagging

Since the dawn of time people have searched for ways to stop their bottoms from sagging. Thankfully, you can now do it in three easy steps. 1 Treat, 2 Wash, 3 Condition.

Advertising Agency: IdeaWorks, Sydney, Australia
Creative Director: Jono McCauley
Art Director: James Gali Barrow
Copywriter: Stuart Vidler
Photographer: Neil Bailey
Other additional credits: Debbie Heap
Published: May 2008

Related videos by Shutterstock

13 comments

devkarthik's picture
devkarthik
409 pencils

!@)(#*&$^%!~&!@&!@!

devanteswing's picture
devanteswing
23 pencils

Heheh, Europeans, I like this guy. I've got to say devkrarthik, you have to admit this campaign is better than half the shite on here lately.
Nice work, not great, nice.

devkarthik's picture
devkarthik
409 pencils

hey thanks tats suppose to be speechless :)

devanteswing's picture
devanteswing
23 pencils

Sorry, devkarthik. This is an OK campaign, and I am all for constructive criticism. What's your problem pal, trying to stir up trouble again. You are not doing yourself any favors pal. Your folio is very, very bad, very, very bad, very, very very, bad. I'm sorry buddy.

devkarthik's picture
devkarthik
409 pencils

tats suppose to be speechless :) anyways thanks for ur gr8 comment buddy.

shillington's picture
shillington
12 pencils

Nice, very simple. The mock ad thing feels familiar, but I think the ANTI-AGING LAUNDRY SYSTEM thought is brilliant.

Well done.

anne_one's picture
anne_one
152 pencils

Good work, anti-aging mock claims are cute. I'm a girl though. Well done.

Rachel.Mann's picture
Rachel.Mann
450 pencils

Okay...
A. Whose pants DO that?!? Buy pants that fit, people.
B. I don't see any possibility of laundry detergent fixing an issue that a tailor probably cant even fix.

anne_one's picture
anne_one
152 pencils

Good point Rachel, but I think if you read the copy, it will make more sense. Use this laundry regime, like a skin care regime and you can help improve the visible signs of aging. I like it and understand what has happened here.

Creatives: What are the proven benefits of this regime?
Client: Insert non-committed claims that verge on the nonsensical
Creatives: I've got an idea for you.
Client: Great!
Creatives: Let's mock an industry renown for making ridiculous claims with a few equally valid claims of our own
but make our ads look like skin care ads.

Clever work. People will hate it because they hate those ads. Though that is the point. I think.

buckrogers's picture
buckrogers
71 pencils

Nice work, mocking the skin care category is tired. But this campaign hasn't been done for laundry.

Guest commenter's picture
Guest commenter

You are a fan it seems Buck or should I call you Mr Costanza?

Guest commenter's picture
Guest commenter

Nice work.

Guest commenter's picture
Guest commenter

You are a fan it seems Buck, or should I call you Mr Costanza?

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments