Colgate Palmolive: Remove unsightly blemishes

Whether you want to remove unsightly blemishes, or stop your bottom sagging you can reduce the visible signs of aging in three easy steps. 1 Treat, 2 Wash, 3 Condition.

Advertising Agency: IdeaWorks, Sydney, Australia
Creative Director: Jono McCauley
Art Director: James Gali Barrow
Copywriter: Stuart Vidler
Photographer: Neil Bailey
Other additional credits: Debbie Heap
Published: May 2008

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11 comments

devanteswing's picture
devanteswing
23 pencils

Nice art direction and styling, I thought the idea was a little weak until I read the copy. Nice, tuff category.

shillington's picture
shillington
12 pencils

Nice, very simple. The mock ad thing feels familiar, but I think the ANTI-AGING LAUNDRY SYSTEM thought is brilliant.

Well done.

anne_one's picture
anne_one
152 pencils

Cool. Nice campaign. Good art direction.

kgeiger's picture
kgeiger
7102 pencils

Commendable campaign.

Rachel.Mann's picture
Rachel.Mann
450 pencils

LOL the copy is so horrible. "Remove unsightly blemishes....or keep your bottom from sagging"

WTF.

If you hadn't seen the other (terrible) ad, you'd have no idea what the hell they were talking about.

buckrogers's picture
buckrogers
71 pencils

Ummm....... that's the whole point of the ad I think Rachel. Sorry.

Rachel.Mann's picture
Rachel.Mann
450 pencils

? What's the whole point of the ad?

fluffy's picture
fluffy
236 pencils

All women. Why is that?

anne_one's picture
anne_one
152 pencils

THEY ARE TAKING THE PISS PEOPLE!!!!!!! They don't want you to like it. These are the exact headlines used in skin care advertising. Google it and see for your self.

It would be funnier if it wasn't for such a huge commercial brand like Colpal. Nice.

buckrogers's picture
buckrogers
71 pencils

Solid campaign!

Guest commenter's picture
Guest commenter

Nice.

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