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Colgate Palmolive: Remove unsightly blemishes
Whether you want to remove unsightly blemishes, or stop your bottom sagging you can reduce the visible signs of aging in three easy steps. 1 Treat, 2 Wash, 3 Condition.
Advertising Agency: IdeaWorks, Sydney, Australia
Creative Director: Jono McCauley
Art Director: James Gali Barrow
Copywriter: Stuart Vidler
Photographer: Neil Bailey
Other additional credits: Debbie Heap
Published: May 2008
Comments
Nice art direction and styling, I thought the idea was a little weak until I read the copy. Nice, tuff category.
Nice, very simple. The mock ad thing feels familiar, but I think the ANTI-AGING LAUNDRY SYSTEM thought is brilliant.
Well done.
Cool. Nice campaign. Good art direction.
Commendable campaign.
LOL the copy is so horrible. "Remove unsightly blemishes....or keep your bottom from sagging"
WTF.
If you hadn't seen the other (terrible) ad, you'd have no idea what the hell they were talking about.
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
Ummm....... that's the whole point of the ad I think Rachel. Sorry.
? What's the whole point of the ad?
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
All women. Why is that?
THEY ARE TAKING THE PISS PEOPLE!!!!!!! They don't want you to like it. These are the exact headlines used in skin care advertising. Google it and see for your self.
It would be funnier if it wasn't for such a huge commercial brand like Colpal. Nice.
Solid campaign!
Nice.
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