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Reduce the visible signs of aging

Agency: 
Published/Aired: 
May 2008
Description: 

Print advertisment created by Ideaworks, Australia for Colgate Palmolive, within the category: House, Garden.

Humanity's endless quest for the secret of prolonging youth is now over. All you have to do is follow these three easy steps. 1 Treat, 2 Wash, 3 Condition.

Advertising Agency: IdeaWorks, Sydney, Australia
Creative Director: Jono McCauley
Art Director: James Gali Barrow
Copywriter: Stuart Vidler
Photographer: Neil Bailey
Other additional credits: Debbie Heap

Comments (15)

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Highest Rated

Guest commenter's picture
Guest commenter

i'm doing an advetisment essay about this one.

AD1014's picture
AD1014
Activity Score 307

oh boy.

devanteswing's picture
devanteswing
Activity Score 23

Nice, simple, good art direction.

shillington's picture
shillington
Activity Score 12

The mock ad idea feels familiar, but the ANTI-AGING LAUNDRY SYSTEM thought is brilliant.

Well done chaps.

anne_one's picture
anne_one
Activity Score 152

Good work. Great touch mocking the skin care industry. I like it.

getconnected2001's picture
getconnected2001
Activity Score 987

Not working!

anne_one's picture
anne_one
Activity Score 152

Why isn't it working getcoected2001?.

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

Ridiculous.

anne_one's picture
anne_one
Activity Score 152

These are the exact headlines used in skin care advertising. Google them and see for yourself.
It's a mock ad for a laundry detergent regime, that is made to look like an ad for a skin care regime.
It isn't rocket science. I like it.

buckrogers's picture
buckrogers
Activity Score 71

Clever work guys. In-gag, self indulegent, mock ad, but I like it.

(I like how it makes some of the obviously more junior people on this forum angry. Heheh. Over the heads it goes)

buckrogers's picture
buckrogers
Activity Score 71

And who is the girl in pink, she has a hot neck.

Guest commenter's picture
Guest commenter

Settle Costanza you are a married man.

jorj's picture
jorj
Activity Score 638

she is your neighbor.
and it is a good concept.

Guest commenter's picture
Guest commenter

Jorg, subtle.

How's Kramer?

karaba's picture
karaba
Activity Score 112

i like it, i like it, i like it

Guest commenter's picture
Guest commenter

i'm doing an advetisment essay about this one.

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