Colgate Palmolive: Reduce the visible signs of aging

Humanity's endless quest for the secret of prolonging youth is now over. All you have to do is follow these three easy steps. 1 Treat, 2 Wash, 3 Condition.

Advertising Agency: IdeaWorks, Sydney, Australia
Creative Director: Jono McCauley
Art Director: James Gali Barrow
Copywriter: Stuart Vidler
Photographer: Neil Bailey
Other additional credits: Debbie Heap
Published: May 2008

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15 comments

AD1014's picture
AD1014
307 pencils

oh boy.

devanteswing's picture
devanteswing
23 pencils

Nice, simple, good art direction.

shillington's picture
shillington
12 pencils

The mock ad idea feels familiar, but the ANTI-AGING LAUNDRY SYSTEM thought is brilliant.

Well done chaps.

anne_one's picture
anne_one
152 pencils

Good work. Great touch mocking the skin care industry. I like it.

getconnected2001's picture
getconnected2001
989 pencils

Not working!

anne_one's picture
anne_one
152 pencils

Why isn't it working getcoected2001?.

Rachel.Mann's picture
Rachel.Mann
450 pencils

Ridiculous.

anne_one's picture
anne_one
152 pencils

These are the exact headlines used in skin care advertising. Google them and see for yourself.
It's a mock ad for a laundry detergent regime, that is made to look like an ad for a skin care regime.
It isn't rocket science. I like it.

buckrogers's picture
buckrogers
71 pencils

Clever work guys. In-gag, self indulegent, mock ad, but I like it.

(I like how it makes some of the obviously more junior people on this forum angry. Heheh. Over the heads it goes)

buckrogers's picture
buckrogers
71 pencils

And who is the girl in pink, she has a hot neck.

Guest commenter's picture
Guest commenter

Settle Costanza you are a married man.

jorj's picture
jorj
638 pencils

she is your neighbor.
and it is a good concept.

Guest commenter's picture
Guest commenter

Jorg, subtle.

How's Kramer?

karaba's picture
karaba
112 pencils

i like it, i like it, i like it

Guest commenter's picture
Guest commenter

i'm doing an advetisment essay about this one.

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