Colgate Palmolive: Reduce the visible signs of aging

Colgate Palmolive: Reduce the visible signs of aging

Humanity's endless quest for the secret of prolonging youth is now over. All you have to do is follow these three easy steps. 1 Treat, 2 Wash, 3 Condition.

Advertising Agency: IdeaWorks, Sydney, Australia
Creative Director: Jono McCauley
Art Director: James Gali Barrow
Copywriter: Stuart Vidler
Photographer: Neil Bailey
Other additional credits: Debbie Heap
Published: May 2008

Your rating: None Average: 6.8 (11 votes)

Comments

oh boy.

Nice, simple, good art direction.

The mock ad idea feels familiar, but the ANTI-AGING LAUNDRY SYSTEM thought is brilliant.

Well done chaps.

Good work. Great touch mocking the skin care industry. I like it.

Not working!
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http://indianadsblog.blogspot.com/
Indian Ads Update

Why isn't it working getcoected2001?.

Rachel.Mann's picture

Ridiculous.

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

These are the exact headlines used in skin care advertising. Google them and see for yourself.
It's a mock ad for a laundry detergent regime, that is made to look like an ad for a skin care regime.
It isn't rocket science. I like it.

Clever work guys. In-gag, self indulegent, mock ad, but I like it.

(I like how it makes some of the obviously more junior people on this forum angry. Heheh. Over the heads it goes)

And who is the girl in pink, she has a hot neck.

Settle Costanza you are a married man.

she is your neighbor.
and it is a good concept.

Jorg, subtle.

How's Kramer?

i like it, i like it, i like it

i'm doing an advetisment essay about this one.

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