Colgate Palmolive: Eliminate premature wrinkles

It's never been easier to make unsightly wrinkles a thing of the past. All you have to do is follow these three simple steps. 1 Treat, 2 Wash, 3 Condition.

Advertising Agency: IdeaWorks, Sydney, Australia
Creative Director: Jono McCauley
Art Director: James Gali Barrow
Copywriter: Stuart Vidler
Photographer: Neil Bailey
Other additional credits: Debbie Heap
Published: May 2008

17 comments

devkarthik's picture
devkarthik
409 pencils

pls. nooooooooooo

Davosk's picture
Davosk
4815 pencils

Australian advertising is usually of a high standard. These are not.

song0674's picture
song0674
8 pencils

I'm surprised someone reckons Australia has high quality ads. I'm from Australia and now working for a London agency. Australian ads generally are woeful in my opinion - this being such an example. But don't expect anything hot from Ideaworks - they do after all, produce junkmail product catalogues (seriously).

anne_one's picture
anne_one
152 pencils

I work in London too. Australia's quality of advertising is that of the rest of the world. I really have seen some worse spots here.

devanteswing's picture
devanteswing
23 pencils

Sorry, they might not be new, the idea is OK, great art direction though. Tuff category.

shillington's picture
shillington
12 pencils

An ad that mocks the skin-care category, it's familiar, but never been done for laundry care so well done.
The anti-aging laundry system tag should be bigger though, just for us web viewers.

anne_one's picture
anne_one
152 pencils

Good work. Great touch mocking the skin care industry. I like it.

getconnected2001's picture
getconnected2001
987 pencils

not working.

anne_one's picture
anne_one
152 pencils

I think it does work, but that it the problem with ads that mock other ads.

Rachel.Mann's picture
Rachel.Mann
450 pencils

SO. LAME.

buckrogers's picture
buckrogers
71 pencils

Rachel is hot ;-)

fluffy's picture
fluffy
236 pencils

Many women don't give a stuff about wrinkles or laundry. If I saw this ad it would put me right off the product.

buckrogers's picture
buckrogers
71 pencils

The biggest category in the woman's market. I think they do care love. Admit it :-)

anne_one's picture
anne_one
152 pencils

THEY ARE TAKING THE PISS PEOPLE!!!!!!! They don't want you to like it. These are the exact headlines used in skin care advertising.

It would be funnier if it wasn't for such a huge commercial brand like Colpal. Nice.

buckrogers's picture
buckrogers
71 pencils

Solid campaign! Mocking the skin care category has never been done to death. But NEVER for laundry before I like it.
I actually googled all of these headlines and they are used so often. Clever work guys. In-gag, self indulegent, mock ad, but I like it.
Nothing earth shattering.

(I like how it makes some of the obviously more junior people on this forum angry. Heheh. Over the heads it goes)

song0674's picture
song0674
8 pencils

I like it how the obviously more “senior” people love this campaign. Being old, forgetfulness starts to kick in hence they can’t remember when an idea is simply original vs done too many times. ;)

Maybe all brands targeted towards women should just mock the skin care industry?

Sorry, couldn’t resist a “Juniors” vs “Seniors” scuffle! ;P

Guest's picture
Guest

Good content...

http://www.facedoctor.ca

Log in or register to post comments