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Colgate Palmolive: Eliminate premature wrinkles
It's never been easier to make unsightly wrinkles a thing of the past. All you have to do is follow these three simple steps. 1 Treat, 2 Wash, 3 Condition.
Advertising Agency: IdeaWorks, Sydney, Australia
Creative Director: Jono McCauley
Art Director: James Gali Barrow
Copywriter: Stuart Vidler
Photographer: Neil Bailey
Other additional credits: Debbie Heap
Published: May 2008
Comments
pls. nooooooooooo
http://kk-portfolio.blogspot.com
Australian advertising is usually of a high standard. These are not.
I'm surprised someone reckons Australia has high quality ads. I'm from Australia and now working for a London agency. Australian ads generally are woeful in my opinion - this being such an example. But don't expect anything hot from Ideaworks - they do after all, produce junkmail product catalogues (seriously).
I work in London too. Australia's quality of advertising is that of the rest of the world. I really have seen some worse spots here.
Sorry, they might not be new, the idea is OK, great art direction though. Tuff category.
An ad that mocks the skin-care category, it's familiar, but never been done for laundry care so well done.
The anti-aging laundry system tag should be bigger though, just for us web viewers.
Good work. Great touch mocking the skin care industry. I like it.
not working.
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http://indianadsblog.blogspot.com/
Indian Ads Update
I think it does work, but that it the problem with ads that mock other ads.
SO. LAME.
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
Rachel is hot ;-)
Many women don't give a stuff about wrinkles or laundry. If I saw this ad it would put me right off the product.
The biggest category in the woman's market. I think they do care love. Admit it :-)
THEY ARE TAKING THE PISS PEOPLE!!!!!!! They don't want you to like it. These are the exact headlines used in skin care advertising.
It would be funnier if it wasn't for such a huge commercial brand like Colpal. Nice.
Solid campaign! Mocking the skin care category has never been done to death. But NEVER for laundry before I like it.
I actually googled all of these headlines and they are used so often. Clever work guys. In-gag, self indulegent, mock ad, but I like it.
Nothing earth shattering.
(I like how it makes some of the obviously more junior people on this forum angry. Heheh. Over the heads it goes)
I like it how the obviously more “senior” people love this campaign. Being old, forgetfulness starts to kick in hence they can’t remember when an idea is simply original vs done too many times. ;)
Maybe all brands targeted towards women should just mock the skin care industry?
Sorry, couldn’t resist a “Juniors” vs “Seniors” scuffle! ;P
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