Colgate MaxFresh with mini breath strips: Boss
Can I have a raise?
Advertising Agency: Y&R Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Directors: Shahir Zag, Komal Bedi Sohal
Illustrator: Céline Artigau
Senior Account Director: Nadine Ghossoub


15 Comments
i likey..
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
me same!
they showed me a picture & i laughed
dignity has never been photographed
It took me some time to figure out what was really going on in these ads... apparently, your breath gets so (max) fresh with these strips, it hits people right in the face! lol i hope my interpretation is correct.. funny, but not immediately obvious..
I didn't understand this... I think that the guy has such a bad breath (the font is green) that his boss is disgusted (look at his face), and that's why he's standing so far away. Therefore, the guy won't have his raise, while he might have had it if he used colgate.
But I might be wrong...
@vrginie:
your interpretation makes more sense than mine! i think you are right! i agree... these ads could be a little confusing at first.
C´mon this is beautiful. Simple as water. Ja.
www.danielglezmilan.blogspot.com
even using Colgate doesn't help...
null and void..........i mean the question ; )
withalltherespects
i like the art direction so much, it's very nice, not so easy to get, but it nice
good job
Ahmed Bahaa
http://behance.net/bahaa
http://www.Shing0o.deviantart.com
i like it
Very nice idea. It visualizes how intrusive bad breath is.
555 love it
good illustration
although most of the time breath freshening toothpaste come with more or less same idea
-------------------------------------------------------------------
~ Quite obviously, I have gathered no moss ! ~
I got lost with these- not my cup of tea!
hahaha, no raise for you...
www.areasdeluz.com