Colgate MaxFresh with mini breath strips: Boss

Can I have a raise?

Advertising Agency: Y&R Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Directors: Shahir Zag, Komal Bedi Sohal
Illustrator: Céline Artigau
Senior Account Director: Nadine Ghossoub

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14 comments

funky_frogii's picture
funky_frogii
2538 pencils

i likey..

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

tirthomitro's picture
tirthomitro
2720 pencils

me same!

they showed me a picture & i laughed
dignity has never been photographed

atb2005's picture
atb2005
13567 pencils

It took me some time to figure out what was really going on in these ads... apparently, your breath gets so (max) fresh with these strips, it hits people right in the face! lol i hope my interpretation is correct.. funny, but not immediately obvious..

vrginie's picture
vrginie
154 pencils

I didn't understand this... I think that the guy has such a bad breath (the font is green) that his boss is disgusted (look at his face), and that's why he's standing so far away. Therefore, the guy won't have his raise, while he might have had it if he used colgate.
But I might be wrong...

atb2005's picture
atb2005
13567 pencils

@vrginie:

your interpretation makes more sense than mine! i think you are right! i agree... these ads could be a little confusing at first.

daniel_glezmilan's picture
daniel_glezmilan
282 pencils

C´mon this is beautiful. Simple as water. Ja.

Direstion's picture
Direstion
115 pencils

even using Colgate doesn't help...

Adaddicted's picture
Adaddicted
3435 pencils

null and void..........i mean the question ; )

withalltherespects

Shingo's picture
Shingo
406 pencils

i like the art direction so much, it's very nice, not so easy to get, but it nice
good job

raulbanderas's picture
raulbanderas
357 pencils

i like it

Dzsoi's picture
Dzsoi
5269 pencils

Very nice idea. It visualizes how intrusive bad breath is.

bi_sign's picture
bi_sign
262 pencils

555 love it

rolling.stone's picture
rolling.stone
2740 pencils

good illustration

although most of the time breath freshening toothpaste come with more or less same idea

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~ Quite obviously, I have gathered no moss ! ~

imagineit's picture
imagineit
552 pencils

I got lost with these- not my cup of tea!

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