Colgate MaxFresh with mini breath strips: Boss

Can I have a raise?

Advertising Agency: Y&R Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Directors: Shahir Zag, Komal Bedi Sohal
Illustrator: Céline Artigau
Senior Account Director: Nadine Ghossoub

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funky_frogii's picture
2538 pencils

i likey..

Infected by a virus called CREATIVE | "And ya I Love Everything" |

tirthomitro's picture
2720 pencils

me same!

they showed me a picture & i laughed
dignity has never been photographed

atb2005's picture
13567 pencils

It took me some time to figure out what was really going on in these ads... apparently, your breath gets so (max) fresh with these strips, it hits people right in the face! lol i hope my interpretation is correct.. funny, but not immediately obvious..

vrginie's picture
154 pencils

I didn't understand this... I think that the guy has such a bad breath (the font is green) that his boss is disgusted (look at his face), and that's why he's standing so far away. Therefore, the guy won't have his raise, while he might have had it if he used colgate.
But I might be wrong...

atb2005's picture
13567 pencils


your interpretation makes more sense than mine! i think you are right! i agree... these ads could be a little confusing at first.

daniel_glezmilan's picture
282 pencils

C´mon this is beautiful. Simple as water. Ja.

Direstion's picture
115 pencils

even using Colgate doesn't help...

Adaddicted's picture
3435 pencils

null and void..........i mean the question ; )


Shingo's picture
406 pencils

i like the art direction so much, it's very nice, not so easy to get, but it nice
good job

raulbanderas's picture
357 pencils

i like it

Dzsoi's picture
5269 pencils

Very nice idea. It visualizes how intrusive bad breath is.

bi_sign's picture
262 pencils

555 love it

rolling.stone's picture
2740 pencils

good illustration

although most of the time breath freshening toothpaste come with more or less same idea


~ Quite obviously, I have gathered no moss ! ~

imagineit's picture
552 pencils

I got lost with these- not my cup of tea!

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