Colgate Max White One: Guy

Make your smile your best accessory.

Advertising Agency: Y&R Paris, France
Creative Director: Carmine Coppola
Art Director: Ricardo Turcios
Copywriters: Jaron Anderson, Ned Selover
Agency Producer: Annapaola Rossi
Photographer: Edo Kars

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11 comments

Lica's picture
Lica
30 pencils

aha

advertising ninja's picture
advertising ninja
576 pencils

eheh, the packshot looks like hair gel : ]
is this supposed to be a collage or we are supposed to think these objects are their heads. i think this is an important decision.
the pasted look of (wow, toothpaste - pasted, didnt see this coming) the accessories is unpleasant to for my eye. its a bit the photoshopped-to-the-limit-student-work look.

Thatthang's picture
Thatthang
71 pencils

Perhaps its 'make your smile your creepiest accessory'

jamesrothenburg's picture
jamesrothenburg
554 pencils

That appears to be a woman's smile on a man's body. Guess the tagline could also be "Make your smile more girly."

alexderiva's picture
alexderiva
28 pencils

you use colgate and you'll lose your head... bad art

Jackbr's picture
Jackbr
1346 pencils

Jack

mark3r's picture
mark3r
1937 pencils

Horrible art direction, bad composition, retarded idea.

:::MARK3R:::

saumya's picture
saumya
178 pencils

normal. boring.

ad loving mad creative

slimmy's picture
slimmy
50 pencils

ouch.

andylefty's picture
andylefty
4535 pencils

Not such a fan. Perhaps its that they don't have a head!

han1987's picture
han1987
13 pencils

Seriously boring. The message is not clear and production looks cheap.

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