Colgate Max Fresh: Talk with confidence, 3

Advertising Agency: Prolam Y&R Santiago, Santiago, Chile
Executive Creative Director: Tony Sarroca
Regional Executive Creative Director: Guillermo Vega
Creative Director: Alvaro Becker
Copywriters: Max Konig, Felipe Utreras
Art Directors: Fabrizio Capraro
Digital Retoucher / Illustrator: Raul Pardo
Typographer: Fabrizio Capraro
Account Supervisor: Juan Carlos Meza
Published: April 2009

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26 comments

shahidali's picture
shahidali
4063 pencils

well, hard to believe that colgate can go ahead with such a piece.

shahid

Guest's picture
Guest

very very nice,
congrats.

advert2ad's picture
advert2ad
237 pencils

I read this much only for my examinations.
is there anyone out there who will read dis much?
btw, ad is hmmmm......i dont know....i haven't read it.

-Sandy

-Cheers,
Sandy

kgeiger's picture
kgeiger
7050 pencils

I only read the pay-off. And as a one-off this is a really nice advert.

Guest's picture
Guest

hooray - the return of long-copy-ads in a very modern way

Guest's picture
Guest

Hardly anyone will actually read it. You don't have to read it to get the point. That's the beauty of it.

copywriter.txt's picture
copywriter.txt
828 pencils

Almost every toothpaste ad is all about bad breath. Good twist.

Advertising Pawn's picture
Advertising Pawn
419 pencils

Liked it a lot. Simple and different from what is usually done in that category.

_________________________________

Join the rarely updated ad orgy here: http://www.advertisingpawn.com

Guest's picture
Guest

A long way to go for a cup of coffee as my CD once said...
--
www.brandonknowlden.com

ADcoke's picture
ADcoke
160 pencils

nice.
other view for a looooooooooong copy

ADcoke's picture
ADcoke
160 pencils

eso si me carga la publicidad chilena en ingles... sera para festival??
Viva Chile Mier......

copywriter.txt's picture
copywriter.txt
828 pencils

Of course. Cannes ahead.

Guest's picture
Guest

great idea

premc's picture
premc
917 pencils

cool !!!

radical

Guest's picture
Guest

same idea 3 times
same idea 3 times
same idea 3 times

talkingisfree's picture
talkingisfree
2569 pencils

I like it, at least is not the same ad of something shinig or making light and that stuff. Good art direction.

Guest's picture
Guest

Wow, Colgate does a good ad. The client is going to be furious. But worth losing your job over. Well done.

Guest's picture
Guest

I hate to be the dude who goed and goed ahead and says 'done', but I just got to be that dude. Can't find the ad online, but it was a Dutch ad for Bic pens that had a page from a comic book where you could hardly see the graphics because there was so much text in the baloons. The pay-off read (translated): 'you just keep on writing'. I think it actually won an ADCN Lamp. Other then that, great ad!

Guest's picture
Guest

"leged" ? I just skimmed thru the copy, found this typo.

Guest's picture
Guest

tl;dr

Guest's picture
Guest

u guys have wowed me..... nice work

Guest's picture
Guest

Ghost! completely ghost!!

ranamaju's picture
ranamaju
12 pencils

Great Idea! Good Execution.

gmint7's picture
gmint7
2685 pencils

haha
made me laugh .

:::J:::

gutto28's picture
gutto28
33 pencils

amazing great ad

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Mucho texto jajaja

Chief Creative Director Nexus BBDO

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