Colgate Junior: Swing

For brighter smiles.

Advertising Agency: Young & Rubicam, Johannesburg, South Africa
Chief Creative Officer: Michael Blore
Art Directors: Grant Seller
Copywriter: Eric Wittstock
Photographer: Michael Meyersfeld

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34 comments

Primachenko's picture
Primachenko
53 pencils

I like it. It's very fun.

uuieeeeee!!!

Guest's picture
Guest

terrible photoshop!? yuk.

Guest's picture
Guest

If you think this photoshop work is terrible, I shudder to think what your work must look like. Easy comment to make now prove it GUEST. You don't even have the balls to sign in. LOSER

Guest's picture
Guest

I see you're also making that comment under GUEST. Not the sharpest tool in the photoshop box, are you? Or is that your name at the end of your comment - the last word in caps?

Guest's picture
Guest

ha ha ha GUEST u r 2 funny

Guest's picture
Guest

He is on a ghost swing, bad Photoshopost

icanthink's picture
icanthink
270 pencils

ha...ha.... much better :)

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Brilliant.
Good idea well exicuted, unlike the other one - which looks like someone taking sneaky camera flash pictures from behind a tree!

credits the viewer with little knowlegde of night time photography.

www.jpmountford.com

NastyJester's picture
NastyJester
744 pencils

Yep, much better.

fredarnaud's picture
fredarnaud
6 pencils

ok

NastyJester's picture
NastyJester
744 pencils

Balls. You changed your comment to quickly.

Guest's picture
Guest

most contrived..done to death...pls..

Guest's picture
Guest

done done doneeeeeeee for idb fcb chile!!!!! sorry
see you next time!!!

sertanarig's picture
sertanarig
14 pencils

very funny :)) i like it.

Guest's picture
Guest

done donde doneee for fcb chile!!!
see you next time!!

el_pira's picture
el_pira
160 pencils

Please, no more bright smiles

Guest's picture
Guest

glow in the dark teeth?
Surely he's been chewing on a bit of Uranium

Guest's picture
Guest

hahahahahaha..

Guest's picture
Guest

nike?

Guest's picture
Guest

I call it "bright idea" http://InspirationalCopy.blogspot.com

Guest's picture
Guest

THOUSANDS OF TIME DONE !

pulchinela's picture
pulchinela
1060 pencils

old! sorry!

Zeus's picture
Zeus
912 pencils

GREAT!!

Guest's picture
Guest

Copy cat Timex indiglow watch ad

Guest's picture
Guest

Old, but in this way I had never seen.

Guest's picture
Guest

Much better, why do the other??????

Guest's picture
Guest

ghosts?

TRICKY's picture
TRICKY
3950 pencils

borrowed interest

The man who stops advertising to save money is like the man who stops the clock to save time

bobthebuilder's picture
bobthebuilder
57 pencils

Nice guys, I really dig these ads...much better than tooth fairy. V.nice indeed. Steve

Boccioni's picture
Boccioni
149 pencils

I think the bright teeth crowd-a-bees should finally move on. And the winner of the best light tagging concept goes to Colgate Junior.

adjunkie375's picture
adjunkie375
42 pencils

That brought a smile to my face! :) Nice one!

Guest's picture
Guest

i like it (:!

Guest's picture
Guest

where is the bad photoshop? you guys do know there's 3 swings? or am i missing something?

DJVassallo's picture
DJVassallo
243 pencils

old photographic trick but looks curious.. the other one is cleverer..

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