Colgate Junior: Hide and seek

For brighter smiles.

Advertising Agency: Young & Rubicam, Johannesburg, South Africa
Chief Creative Officer: Michael Blore
Art Directors: Grant Seller
Copywriter: Eric Wittstock
Photographer: Michael Meyersfeld

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22 comments

Primachenko's picture
Primachenko
53 pencils

The second one is much better

Guest's picture
Guest

This must be student work. Can't be real. To badly finished. Student competition?

djakuza's picture
djakuza
517 pencils

oh no not again....

icanthink's picture
icanthink
270 pencils

DONE FOR ORBIT!!!

sirvan's picture
sirvan
29870 pencils

done for everything

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Whats between her legs? Bad retouching?

Guest's picture
Guest

A tree.

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Good idea.

Ruined by lazy retouching, How Y&B could let this pass is staggering, have they no proofers to catch this stuff.

In our times of sophisticated image manipulation this an inexcusable image. The "flash" is far from finessed (a glow would have been better), and that huge forgotten patch between her legs is just awfull.

I know it's the tree she's standing against, but I would have expected it to be dark in this scenario, yik!

www.jpmountford.com

NastyJester's picture
NastyJester
744 pencils

That's the most disgusting thing I've ever seen between an 10-year-old's legs.

Erm, hang on, let me rephrase that...

Guest's picture
Guest

Isn't it past her bedtime?

novel's picture
novel
190 pencils

Hide and seek?
Sick!

the Pun-isher's picture
the Pun-isher
228 pencils

ENOUGH WITH TEETH BEING A WHITE LIGHT>

Guest's picture
Guest

A tired insight that's been used to death.

Poor show guys.

guepaje's picture
guepaje
133 pencils

basic idea. the second its better.

inset killer's picture
inset killer
20 pencils

ooops they did it agian!

Guest's picture
Guest

Done to death. Try again.

nemesis's picture
nemesis
761 pencils

this concept has been overdone

Guest's picture
Guest

Well, well, well...must work harder guys!!!!!(this is done, old&boring for consummers)

Guest's picture
Guest

NOBODY SMILES WIDE OPEN WHILE HIDING, UNLESS YOU´RE HIGH

Guest's picture
Guest

They should have added a swiss knife and a globe in this picture. Then maybe it would have been a funny parody of using the overdone.

Guest's picture
Guest

how many times you can recycle the same idea. come on!!!!!!!

flurl's picture
flurl
97 pencils

kids playing hide and seek in the park at night... hmmm

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