Colgate: Hunter

Brushing for 2 minutes will be healthy for everyone.

Advertising Agency: Y&R, New York, USA
Executive Creative Director: Antonio Sarroca
Executive Creative Director LatAM: Guillermo Vega
Creative Directors: Icaro Doria, Menno Kluin
Art Director: Alexander Nowak
Copywriter: Feliks Richter
Art Buyer: Helen O’Neill
Illustrator: Andrey Gordeev
Typographer: Jessica Hische
Retoucher: Raul Pardo

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12 comments

Critic's picture
Critic
271 pencils

Nice since it is Colgate. But, the copy could have been better.

xcreativity's picture
xcreativity
2374 pencils

missing the link

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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thedesignaddict's picture
thedesignaddict
5329 pencils

Um, toothpaste is the hero for everyone; Man & dog get clean teeth, and the rabbit has 2 minutes to get away from being hunted.

Pretty simple connection.

Adaddicted's picture
Adaddicted
3435 pencils

Detects more than 16 faces ; )

withalltherespects

Dzsoi's picture
Dzsoi
5268 pencils

I think the copy is perfect for the concept which is funny but a bit off-topic.

talkingisfree's picture
talkingisfree
2565 pencils

Art direction is just awesome in these three, but the concep seems a little bit poor to me.

thedesignaddict's picture
thedesignaddict
5329 pencils

Really nice work. Great illustrations.

Simple and entertaining.

Molecule's picture
Molecule
437 pencils

the copy should say IS healthy for everyone, not will be healthy for everyone.

atb2005's picture
atb2005
13567 pencils

There's no big difference between saying "IS healthy" and "WILL be healthy". Both are acceptable. The art direction is very good, and so is the concept or approach. Keep in mind that we are talking about toothpaste here. What I mean is that there's not that many great ways to advertise toothpaste, and we've seen them all. I like the "look" or "feel" of this campaign. It's new, refreshing, humorous, and sort of dreamy. Good job!

Dzsoi's picture
Dzsoi
5268 pencils

Agree 99%, but creativity is endless, I bet (or hope) we will find new ways to promote toothpastes and don't have to go too far from the issue to create something new.

Adaddicted's picture
Adaddicted
3435 pencils

"...healthy for everyone" that's the punch I believe!

withalltherespects

724Studios's picture
724Studios
2 pencils

i like it!

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