Colgate Floss: Strawberry

The only one who doesn't notice it is you.
Colgate Total Fluoride

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Director: Andres Echeverria, Rodrigo Grebe
Photographer: Gabriel Schkolnick


morse's picture
16609 pencils

I really like this.

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CopyRight's picture
715 pencils

nice idea, but a bit over exaggerated, even covering the girl herself

vidya.shankaran's picture
724 pencils

I think its too easy to visualize the lady carrying the huge strawberry for the photo shoot ... instead of projecting the image that she is strawberry flavour personified ..

thenewguy's picture
127 pencils

I don't think it's supposed to be strawberry-flavoured anything. The message is that if you don't floss you could have things stuck in your teeth. I think I've seen this concept before somewhere, but basically, all the crowd notices is the strawberry stuff in your teeth, and not the person at all. All the while, the person doesn't even realize.

I like it. Effective.

elnietodeNicho's picture
360 pencils

The concept is really cool. Well done, guys.

paumarques's picture
1314 pencils

senzill i efectiu!

Pau Marquès
(+34) 670 36 79 83

mgriff21's picture
592 pencils

This campaign is good. Clean. Simple. Nice Art Direction.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Chief Creative Director Nexus BBDO

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