The only one who doesn't notice it is you.
Colgate Total Fluoride
Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Director: Andres Echeverria, Rodrigo Grebe
Photographer: Gabriel Schkolnick
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8 Comments
I really like this.
What hath God wrought
nice idea, but a bit over exaggerated, even covering the girl herself
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I think its too easy to visualize the lady carrying the huge strawberry for the photo shoot ... instead of projecting the image that she is strawberry flavour personified ..
www.wordsofbabel.blogspot.com
I don't think it's supposed to be strawberry-flavoured anything. The message is that if you don't floss you could have things stuck in your teeth. I think I've seen this concept before somewhere, but basically, all the crowd notices is the strawberry stuff in your teeth, and not the person at all. All the while, the person doesn't even realize.
I like it. Effective.
The concept is really cool. Well done, guys.
senzill i efectiu!
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
This campaign is good. Clean. Simple. Nice Art Direction.
I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?
Me gusta pero: http://adsoftheworld.com/media/print/grazia_magazine_money_belt
Chief Creative Director Nexus BBDO