Colgate Floss: Brain

So you can think of something else.

Advertising Agency: Tempo Advertising, Bucharest, Romania
Creative Directors: Adrian Preda, Bogdan Costin
Head of Art: Cosmin Ezaru
Art Directors: Viorel Holovaci, Felix Starcea
Copywriter: Bogdan Costin
Additional credits: Diana Stancu
Published: October 2010

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41 comments

Guest's picture
Guest

great job! so true insight!

Guest's picture
Guest

amazing :)

shortafella's picture
shortafella
1059 pencils

good work!

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I think these guys tried to be too creative.

Guest's picture
Guest

smart and creative guys

Billoughsby's picture
Billoughsby
5091 pencils

I keep thinking of Mental Floss.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

good work :)

Guest's picture
Guest

Petru
good job guys. both as an idea and as a scam. Colgate will never run such commercials in Romania for real. Yes, I know, it was published. Once.

talkingisfree's picture
talkingisfree
2578 pencils

Like the insight a lot but hate the visual.

thedesignaddict's picture
thedesignaddict
5379 pencils

It's kinda funny. Real insight.

Anonymous Author's picture
Anonymous Author
1541 pencils

Brainy creative.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Roger Keynes's picture
Roger Keynes
5498 pencils

Out smarted themselves.

Will Think for Salary

shaun1800's picture
shaun1800
293 pencils

Very smart and an interesting insight.

Adaddicted's picture
Adaddicted
3435 pencils

Cool mint!

withalltherespects

Richard Finch's picture
Richard Finch
201 pencils

Great insight, good idea, not the best art.
By that I mean after looking at it, I still have a visual crave that the ad did not manage to put out.
Still, a big thumbs up.

cef's picture
cef
547 pencils

very good insight.

reasonwhy's picture
reasonwhy
143 pencils

One shot, but such a good one ! Well done !

reasonwhy's picture
reasonwhy
143 pencils

/

Spider's picture
Spider
289 pencils

How this could be good??? Come on people!!! We sell floss for brains now... wow... this is not even clever. If you went further with the idea, please, really go further and put other thing inteed of a leaf of mint... or you could use the floss to clean up this idea. By the way, you could take out the pack from the packaging... this is so awful!!!

Guest's picture
Guest

if i show you an ad with a guy who transforms everything he touches into skittles will you stop buying the candy? come on! are you THAT simple? :)))

Guest's picture
Guest

Too creative job

Guest's picture
Guest

true

tirthomitro's picture
tirthomitro
2728 pencils

awsome!

they showed me a picture & i laughed
dignity has never been photographed

Dzsoi's picture
Dzsoi
5369 pencils

It's so fcking smart and creative it could be a fail for average Joe. But I am not sure. Joe, what do YOU think?

P.S.: maybe you should've choosen a thicker piece of food that is much more a pain in the aaas.... mouth. Like... I don't know... corn?

Ameya's picture
Ameya
42 pencils

That's some really smart copy and artwork..

Guest's picture
Guest

first disgusting - after getting the message: just awesome

vagdz's picture
vagdz
248 pencils

Kind of new. Simple and surprising. I like it.

vagdz's picture
vagdz
248 pencils

Kind of new. Simple and surprising. I like it.

Artosarus's picture
Artosarus
20 pencils

cooool!

ARTOSARUS

Guest's picture
Guest

I'm too stupid to understyand it.
Please, explain.

Guest's picture
Guest

great insight vs boring art direction. still... good job! :)

Guest's picture
Guest

This took me precisely 2hrs and a bit to get. Even though I so wanted to get it. Yep, great fucking insight. I just wonder how many real consumers would get it or care. I hope it is a real ad that run in real media not some clever little scam ad.

Guest's picture
Guest

love it.

JCSaiKrishna's picture
JCSaiKrishna
731 pencils

Damn cool!

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

Cheerriiee's picture
Cheerriiee
952 pencils

clever, nice execution!

Guest's picture
Guest

nice one.

Guest's picture
Guest

SUPER-IDEA

Janae's picture
Janae
385 pencils

uuu i don't like it. now its reminds me every time i brush my teeth.

Guest's picture
Guest

What?
Something getting stuck in your head? What does that have to do with floss?

Sorry, cleaver-ish visual, but doesn't really make sense as an ad.

manumartin5's picture
manumartin5
1202 pencils

smart creative. cool execution. neat. I will rate it.

alausa's picture
alausa
1418 pencils

Nice.

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