Fishing with dental floss, 3

July 2012
Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Art Buyer: Monica Beretta
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Managers: Valeria Ordonhez, Claudia Menezes, Felipe Wanderley
Planners: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Media team: Gustavo Gaion, Fabiola Sidorenko

Comments (7)

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Highest Rated

kleenex's picture
Activity Score 45375


thedesignaddict's picture
Activity Score 5403

At first glance I thought this was about the strength of the string, but further inspection reveals that the ad is layered with a strange metaphor for the strings ability to 'catch food'. Meh.

feysal's picture
Activity Score 2567

abit complex to understand at first glance

groovy baby!

bate_palmas's picture
Activity Score 1479

I agree with the comments - it just takes too long to get this

jonny propaganda's picture
jonny propaganda
Activity Score 10

Or rather, how to contract:
Amoebiasis, Cyclosporiasis, Cryptosporidiosis, Giardiasis, Microsporidiosis, Schistosomiasis, Guinea Worm Disease, cholangitis, cholecystitis, obstructive jaundice, Tapeworms, cysticercosis, Fasciolopsiasis, Dwarf Tapeworm Infection, Hydatid disease, coenurosis, Ascariasis, Enterobiasis, Botulism, Campylobacteriosis, Cholera, E. coli Infection, M. marinum infection, Dysentery, Legionnaires’ disease, Pontiac fever, Leptospirosis, Salmonellosis, Typhoid fever, Vibrio Illness, SARS, hepatitis A, Polio, or JC or BK virus (progressive multifocal leukoencephalopathy in the brain)

Would have been much better off going with the strength of the floss, "strong enough to pull out the big ones," etc. And don't put that crap in your mouth... i'm gonna go puke now.

kleenex's picture
Activity Score 45375


mmackinven's picture
Activity Score 1608

Not getting the relevance to catching fish... too far fetched IMO.

JustinCarrasquillo's picture
Activity Score 563

Tasty looking fish... NOT!
Cool ad though