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Fish

Agency: 
Published/Aired: 
February 2009
Description: 

Don't mask it. Eliminate it.

Advertising Agency: Cerebro Y&R, Panama
Creative Directors: Jorge Heilbron, Gustavo Morfu Rinaldi, Humberto Alvarado
Art Directors: Demian Veleda, Juan Francisco Bernal, Alberto Weand Ortiz
Illustrators: Daniel Romanos, Ricardo BON Lopez
Photographer: Diego Martynczuk

Comments (15)

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Highest Rated

kgeiger's picture
kgeiger
Activity Score 7287

I think that all the models in these adverts look weird.

everartz's picture
everartz
Activity Score 7609

"Cerebro Y&R, Panama" is doing really good !!

| Everartz |

Guest's picture
Guest

Nice insight.
Like the straight foward art direction. Same backgrounds.
Same positions. Great.

Guest's picture
Guest

Where on earth is Panama?

Guest's picture
Guest

(Central America)

Conceptual-eyes's picture
Conceptual-eyes
Activity Score 1475

All a bit Leurzers. Idea is not bad. But how many ads look like this? 3 x portrait with packshot and line in bottom right hand corner.

Ideas are the main thing. But once you have one - give it a fresh execution. A great ad shouldn't look like an ad. The logic being, if something looks like an ad at first glance then it will send out the message 'I'm trying to sell you something.' Why not mess around with the layout, make it beautiful and disarm your audience.

Ultimately you'll end up with more original, more effective work.

tak's picture
tak
Activity Score 23

good.

Guest's picture
Guest

Its funny.. casting is wacky

Guest's picture
Guest

somethying reallly sensible, simple, smart but

smells like shit......................

soya's picture
soya
Activity Score 12

Fun!!!

Guest's picture
Guest

ugly photoshop, good concept.

maashookshee's picture
maashookshee
Activity Score 414

idea is great and smart .. the photography is boring and sad this guy looks like he has come from the 80's by time machine for the ad and he is going back.,,

i do agree with the gentleman comment on top make every thing new when you get the idea .

Guest's picture
Guest

LOL

ADcoke's picture
ADcoke
Activity Score 160
_yan_'s picture
_yan_
Activity Score 162

Somehow I like it.

kgeiger's picture
kgeiger
Activity Score 7287

I think that all the models in these adverts look weird.

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