Colgate Dental Floss: Strawberry thread
Advertising Agency: Cerebro Y&R Panama
Creative Director: Jorge Heilbron
Art Director: Juan Francisco Bernal
Copywriter:Humberto Alvarado
Illustrator: Ricardo Lopez
Photographer: Ricardo Lopez
Additional credits: Alberto Weand Ortiz
Published: June 16, 2008
28 comments
I really like the campaign even though the art direction could have been better.
Great stuff anyways, good thinking.
great just great well done
www.thecuriousbrain.com
very nice and original too thumbs up!
| Everartz |
Good to see different thinking for dental floss.
How could it have been better? It looks OK to me
The logic does not quite stack up.
The art is a bit rusty too.
Agreed. What is this ad saying? Showing fruit "falling apart at the seams" suggests a slow digestive process.
Very bad.
My digestive process slows down when I read such comments.
An ad is not an Excel document. It's not about logic and calculations. Just the opposite.
One of the best ad books is titled "Fuck Logic" and there is a strong reason for it.
The ad does communicate the benefit in a very clear, interesting and original way. It's a "quick" KV. Would make a great and effective outdoor, which is very rare.
Yes. Fuck logic. But only if the message is clear. This isn't. It could easily be interpreted as strawberry flavour or WTF? This is why it's bad. It would not get past a good CD. I assure you.
You've got strawberry pips in the teeth and you use the floss to remove them. So easy. There're people that don't have such problem but for some it's a discomfort. I'm sure the target (including me;-) get the ad right. Insight is here, whatever the best CD says;-)
Very graphic. Smart.
Don't Like, it makes you understand that the floss is strawberry flavor!!
No it doesn't. It has a strong insight, you've got to eat a strawberry to get it.
booooooooooooooooooooooring.
forced.
It doesn't have a cow, chicken or pig. I like it!
Doesn't communicate accurately: does it taste like strawberry? Or does it get strawberry seeds out of your teeth?
It's a good-looking ad, executed well. But too clever by half.
+++
"I love some things, and don't love some other things."
this is really smart ,simple and selling one respect for that ...
Looks good. But confusing - can't figure out what the take out is
--
www.lbhat.com
Bravo!
fucking bravo!!!!!!
good thinking... great execution...
well executed, But what the hell are you trying to say??????????
I ask myself that question all the time when I go through the process. I'm just curious to know what part doesn't sit right with you?
Qué buen trabajo señores. Muy, muy bueno!
"no silencies lo que no sabes expresar".
Exelente campaña, hace mucho que no veia una idea con un tan buen punto de union entre grafica e idea.
felicitaciones a la agencia...salud.
what does it sat friend???
very nice, I would do a version of mango.
my first read on it was it's strawberry flavored floss. so if that was the case, then the visual is really good. other than that, like everyone is saying, the message becomes less clear as to what you are saying.