Colgate Dental Floss: Strawberry

Advertising Agency: Cerebro Y&R, Panama
Creative Director: Jorge Heilbron
Art Directors: Francisco Bernal, Alberto Weand Ortiz
Photographer: Carlos Villarreal
Published: February 2011


Tommy G.'s picture
Tommy G.
897 pencils

That's well done, we can see the little hole when the seed is removed. just perfect.
I'm not sure about the seed on the ground. They are floating over. Some more shadow+reflection would be better.

Good job overall.

morse's picture
16530 pencils

This one is great too.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ace85le's picture
3939 pencils

Hmmm not as clear as the kiwi one. The concept is still there though.


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everartz's picture
7611 pencils

i think its gonna win something...

| Everartz |

advertising ninja's picture
advertising ninja
599 pencils

agreed. its quite damn great way to show product benefit.

Dirgha's picture
103 pencils

great concept

HellFish's picture
182 pencils

I love it.

Thatthang's picture
71 pencils

Tight concept, brought to life beautifully. Props to the team.

jessparker's picture
89 pencils


abake's picture
1272 pencils

Don't know, it's a great exercise, but it doesn't really make me want to go and buy Colgate dental floss... it's just cute and kinda clever, but not really compelling IMHO.

divertimento's picture
56 pencils

Good concept

sirvan's picture
29870 pencils

Just when you thought there weren't any more good dental floss ads :P


"I love some things, and don't love some other things."

Mick Fly's picture
Mick Fly
105 pencils

Big yes!

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