Colgate Dental Floss: Smile, 3

Bean ruins your beauty.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Director: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Guilherme Racz
Copywriter: Lucas Casao
Account Director: Valeria Ordonhez
Planners: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Client Team Directors: Adriana Leite, Tamara Kulib
Photographer: Lucio Cunha
Print Producers: Elaine Carvalho, Flavio Zamboni
Account team: Felipe Wanderley
Account manager: Claudia Menezes
Art Buyer: Monica Beretta
Media team: Gustavo Gaion, Fabiola Sidorenko
Published: September 2012

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7 comments

kleenex's picture
kleenex
27762 pencils

WHAT!?!?!?!?!?!?!?!?!?!?

lezy's picture
lezy
377 pencils

thought is good...

MinistryFilm's picture
MinistryFilm
406 pencils

very interesting, photoshop forever

second_creator's picture
second_creator
754 pencils

idea won execution lost... flaws in floss

copywriter

Rsha_D's picture
Rsha_D
9 pencils

I would have just removed the rest of the face (nose and eyes) since in a situation like this the mouth is ALL YOU SEE ??

robthelad's picture
robthelad
120 pencils

Have they made these people ugly? Seems a little harsh.

"Floss your teeth or you'll look like Mr Potato head after the fat kid sat on him."

bellagio255's picture
bellagio255
20 pencils

scary...

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