Colgate Dental Floss: Smile, 3

Colgate Dental Floss: Smile, 3
Average: 5 (32 votes)

Bean ruins your beauty.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Director: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Guilherme Racz
Copywriter: Lucas Casao
Account Director: Valeria Ordonhez
Planners: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Client Team Directors: Adriana Leite, Tamara Kulib
Photographer: Lucio Cunha
Print Producers: Elaine Carvalho, Flavio Zamboni
Account team: Felipe Wanderley
Account manager: Claudia Menezes
Art Buyer: Monica Beretta
Media team: Gustavo Gaion, Fabiola Sidorenko
Published: September 2012

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Colgate Dental Floss: Smile, 2
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7 comments

kleenex's picture
16792 pencils
kleenexSunday, September 2, 2012 - 13:33

WHAT!?!?!?!?!?!?!?!?!?!?

lezy's picture
377 pencils
lezyMonday, September 3, 2012 - 02:33

thought is good...

MinistryFilm's picture
404 pencils
MinistryFilmMonday, September 3, 2012 - 10:05

very interesting, photoshop forever

http://ministryfilm.com/Ministry_Film/CreativeNews.html

second_creator's picture
739 pencils
second_creatorTuesday, September 4, 2012 - 02:30

idea won execution lost... flaws in floss

copywriter
mumbai
Early to bed, early to rise, work like hell and advertise

Rsha_D's picture
9 pencils
Rsha_DTuesday, September 4, 2012 - 04:33

I would have just removed the rest of the face (nose and eyes) since in a situation like this the mouth is ALL YOU SEE ??

robthelad's picture
120 pencils
robtheladWednesday, September 5, 2012 - 11:34

Have they made these people ugly? Seems a little harsh.

"Floss your teeth or you'll look like Mr Potato head after the fat kid sat on him."

bellagio255's picture
20 pencils
bellagio255Saturday, September 15, 2012 - 07:09

scary...