Colgate Dental Floss: Fishing with dental floss, 3

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Art Buyer: Monica Beretta
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Managers: Valeria Ordonhez, Claudia Menezes, Felipe Wanderley
Planners: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Media team: Gustavo Gaion, Fabiola Sidorenko


thedesignaddict's picture
5415 pencils

At first glance I thought this was about the strength of the string, but further inspection reveals that the ad is layered with a strange metaphor for the strings ability to 'catch food'. Meh.

feysal's picture
2548 pencils

abit complex to understand at first glance

groovy baby!

bate_palmas's picture
1479 pencils

I agree with the comments - it just takes too long to get this

jonny propaganda's picture
jonny propaganda
10 pencils

Or rather, how to contract:
Amoebiasis, Cyclosporiasis, Cryptosporidiosis, Giardiasis, Microsporidiosis, Schistosomiasis, Guinea Worm Disease, cholangitis, cholecystitis, obstructive jaundice, Tapeworms, cysticercosis, Fasciolopsiasis, Dwarf Tapeworm Infection, Hydatid disease, coenurosis, Ascariasis, Enterobiasis, Botulism, Campylobacteriosis, Cholera, E. coli Infection, M. marinum infection, Dysentery, Legionnaires’ disease, Pontiac fever, Leptospirosis, Salmonellosis, Typhoid fever, Vibrio Illness, SARS, hepatitis A, Polio, or JC or BK virus (progressive multifocal leukoencephalopathy in the brain)

Would have been much better off going with the strength of the floss, "strong enough to pull out the big ones," etc. And don't put that crap in your mouth... i'm gonna go puke now.

kleenex's picture
34584 pencils


mmackinven's picture
1608 pencils

Not getting the relevance to catching fish... too far fetched IMO.

JustinCarrasquillo's picture
549 pencils

Tasty looking fish... NOT!
Cool ad though

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