Colgate Dental Floss: Corn thread

Advertising Agency: Cerebro Y&R Panama
Creative Director: Jorge Heilbron
Art Director: Juan Francisco Bernal
Copywriter:Humberto Alvarado
Illustrator: Ricardo Lopez
Photographer: Ricardo Lopez
Additional credits: Alberto Weand Ortiz
Published: June 16, 2008

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9 comments

everartz's picture
everartz
7603 pencils

congratulations !

| Everartz |

Guest's picture
Guest

They are not clear. The logic is flawed.

Guest's picture
Guest

Gr8

Guest's picture
Guest

Seems like the floss is made of corn?

Guest's picture
Guest

the whole picture should feel like fabric not just the bottom. it's awkward art wise...

ivan's picture
ivan

Ivan Raszl, admin of AotW

Guest's picture
Guest

grandioso

Guest's picture
Guest

Unclear and confusing, the ad in the link posted above is much better and to the point.

DJVassallo's picture
DJVassallo
243 pencils

visually the whole campaign is just "cute", doesn´t communicate too clear the benefit and, as more than one has appreciated, tells you the floss is strawberry or corn flavored

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