Colgate Dental Floss: Broccoli

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski
Photographer: Yoram Aschheim
Published: April 2010

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9 comments

bobby666's picture
bobby666
1460 pencils

neat and clean. good.

atb2005's picture
atb2005
13567 pencils

I love the entire campaign. Nice job.

Adaddicted's picture
Adaddicted
3435 pencils

oh again floss ;-((

withalltherespects

dsklan's picture
dsklan
1927 pencils

im sure its been done!!!
....for example by converse some ads before this;)

luispiter's picture
luispiter
2756 pencils

mmmm fake

talkingisfree's picture
talkingisfree
2576 pencils

Not for me, like the other 50 look alike campaigns with dental floss this year

Itsmrme's picture
Itsmrme
126 pencils

Nice campaign, seen it before but this is better execution. Keep at it. NEXT

Emanresu's picture
Emanresu
2150 pencils

It is good to see a dental floss campaign finally speak to people who need floss, but do not eat beef, poultry, pork, and sometimes fish. I just feel as though something is missing; the presentation makes it look like something that was pitched to the client rather than something that was polished and gone to press.

checkhill's picture
checkhill
465 pencils

much much better than the recent "hiding food" example of dental floss.
expandable too. :)

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