Colgate Dental Floss: Broccoli

Colgate Dental Floss: Broccoli
Average: 4 (29 votes)

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski
Photographer: Yoram Aschheim
Published: April 2010

9 comments

bobby666's picture
1434 pencils
bobby666

neat and clean. good.

atb2005's picture
13639 pencils
atb2005

I love the entire campaign. Nice job.

Adaddicted's picture
3439 pencils
Adaddicted

oh again floss ;-((

withalltherespects

dsklan's picture
1913 pencils
dsklan

im sure its been done!!!
....for example by converse some ads before this;)

barcreativo.com's picture
2752 pencils
barcreativo.com

mmmm fake

talkingisfree's picture
2127 pencils
talkingisfree

Not for me, like the other 50 look alike campaigns with dental floss this year

Itsmrme's picture
126 pencils
Itsmrme

Nice campaign, seen it before but this is better execution. Keep at it. NEXT

Emanresu's picture
1962 pencils
Emanresu

It is good to see a dental floss campaign finally speak to people who need floss, but do not eat beef, poultry, pork, and sometimes fish. I just feel as though something is missing; the presentation makes it look like something that was pitched to the client rather than something that was polished and gone to press.

checkhill's picture
465 pencils
checkhill

much much better than the recent "hiding food" example of dental floss.
expandable too. :)