Colgate Dental Floss: Beef

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski
Photographer: Yoram Aschheim
Published: April 2010

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bobby666's picture
1460 pencils

better execution has been done before. still i will say its good.

Adaddicted's picture
3435 pencils

we cannot force you ;-))


Wordnerd's picture
6662 pencils

enough with the dental floss award ideas dammit! all the same stuff

ivan's picture

At least it's a product worth promoting. Very effective for dental health.

Ivan Raszl, admin of AotW

Wordnerd's picture
6662 pencils

yeah sure. but it's just sad: there's one one good ad to a different product, then you have to go through 100 slightly different copies in the following years

LeeHarvey's picture
3045 pencils

This one is way too forced, removing a piece of meat with a corkscrew? And I gotta admit Wordnerd is right about the dental floss ads. Same category as viagra, condoms, 4x4 cars, glue, wonderbra, vegetarian restaurants, tabasco, etcetera....

luispiter's picture
2756 pencils
andyStock's picture
666 pencils

Whats with the corkscrew to remove some meat? I dont get it.

lucdesaulniers's picture
1147 pencils

Beef looks like a Taliban hat...

R U serious's picture
R U serious
405 pencils

This floss feels like a cork opener in your mouth? It's a no.

Say my name, say my name...

vaoleo's picture
81 pencils

La idea no me parece mala, la gráfica Sí.

imagineit's picture
552 pencils

It's good but have seen this so often!

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