Colgate Dental Floss: Beef

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski
Photographer: Yoram Aschheim
Published: April 2010

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12 comments

bobby666's picture
bobby666
1460 pencils

better execution has been done before. still i will say its good.

Adaddicted's picture
Adaddicted
3435 pencils

we cannot force you ;-))

withalltherespects

Wordnerd's picture
Wordnerd
6662 pencils

enough with the dental floss award ideas dammit! all the same stuff

ivan's picture
ivan

At least it's a product worth promoting. Very effective for dental health.

Ivan Raszl, admin of AotW

Wordnerd's picture
Wordnerd
6662 pencils

yeah sure. but it's just sad: there's one one good ad to a different product, then you have to go through 100 slightly different copies in the following years

LeeHarvey's picture
LeeHarvey
3045 pencils

This one is way too forced, removing a piece of meat with a corkscrew? And I gotta admit Wordnerd is right about the dental floss ads. Same category as viagra, condoms, 4x4 cars, glue, wonderbra, vegetarian restaurants, tabasco, etcetera....

luispiter's picture
luispiter
2756 pencils
andyStock's picture
andyStock
666 pencils

Whats with the corkscrew to remove some meat? I dont get it.

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Beef looks like a Taliban hat...

R U serious's picture
R U serious
405 pencils

This floss feels like a cork opener in your mouth? It's a no.

Say my name, say my name...

vaoleo's picture
vaoleo
81 pencils

La idea no me parece mala, la gráfica Sí.

imagineit's picture
imagineit
552 pencils

It's good but have seen this so often!

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