Colgate: Church
A cavity ruins everything.
Advertising Agency: Prolam Y&R, Chile
Executive Creative Directors: Tony Sarroca, Alvaro Becker, Francisco Cavada
Creative Director: Fabrizio Baracco
Art Directors: Andres Echeverria, Cristian Costa
Copywriters: Fabrizio Baracco, Jaime Cerda
Illustrator: Carburadores


8 Comments
A cavity make it stand out hahaha
bulls eye.
deserve LION.
"If you are irritated by every rub, how will you be polished?"
— Rumi
Great series, it's been a while since the last decent toothpaste ad.
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A conceptual toothpaste ad! Love it. Such a boring category. I don't need to see another model with
a set of perfect veneers. Thank you, thank you.
yes, kind of nice.
its a good concept but it is completely racist. How come they did not see it?
These are great. And there's nothing racist about them. Fact: teeth are white!
Yes like it. Very funny.