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Boss

Agency: 
Published/Aired: 
March 2010
Description: 

Can I have a raise?

Print advertisment created by Y&R, United Arab Emirates for Colgate, within the category: Health.

Advertising Agency: Y&R Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Directors: Shahir Zag, Komal Bedi Sohal
Illustrator: Céline Artigau
Senior Account Director: Nadine Ghossoub

Comments (14)

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Highest Rated

imagineit's picture
imagineit
Activity Score 550

I got lost with these- not my cup of tea!

funky_frogii's picture
funky_frogii
Activity Score 2536

i likey..

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

tirthomitro's picture
tirthomitro
Activity Score 2758

me same!

they showed me a picture & i laughed
dignity has never been photographed

atb2005's picture
atb2005
Activity Score 13557

It took me some time to figure out what was really going on in these ads... apparently, your breath gets so (max) fresh with these strips, it hits people right in the face! lol i hope my interpretation is correct.. funny, but not immediately obvious..

vrginie's picture
vrginie
Activity Score 154

I didn't understand this... I think that the guy has such a bad breath (the font is green) that his boss is disgusted (look at his face), and that's why he's standing so far away. Therefore, the guy won't have his raise, while he might have had it if he used colgate.
But I might be wrong...

atb2005's picture
atb2005
Activity Score 13557

@vrginie:

your interpretation makes more sense than mine! i think you are right! i agree... these ads could be a little confusing at first.

daniel_glezmilan's picture
daniel_glezmilan
Activity Score 284

C´mon this is beautiful. Simple as water. Ja.

Direstion's picture
Direstion
Activity Score 115

even using Colgate doesn't help...

Adaddicted's picture
Adaddicted
Activity Score 3435

null and void..........i mean the question ; )

withalltherespects

Shingo's picture
Shingo
Activity Score 408

i like the art direction so much, it's very nice, not so easy to get, but it nice
good job

raulbanderas's picture
raulbanderas
Activity Score 357

i like it

Dzsoi's picture
Dzsoi
Activity Score 8440

Very nice idea. It visualizes how intrusive bad breath is.

bi_sign's picture
bi_sign
Activity Score 262

555 love it

rolling.stone's picture
rolling.stone
Activity Score 2741

good illustration

although most of the time breath freshening toothpaste come with more or less same idea

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~ Quite obviously, I have gathered no moss ! ~

imagineit's picture
imagineit
Activity Score 550

I got lost with these- not my cup of tea!

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