Ads of the World is a commercial advertising archive and community showcasing the best and most interesting creative work worldwide. More
New service from AotW: Ads of the World Research with over 2 million ads.
Subscribe
Colgate Advanced Whitening: Boxing Ring
Long lasting whiteness.
Advertising Agency: Team/Y&R, Dubai, UAE
Creative Director: Shahir Ahmed, Komal Bedi
Art Director/Copywriter: Umran Shaikh
Account Supervisor: Ashraf Naji
Published: December 2005
Delicious
Digg
Reddit
Comments
aho~ how cool the light shape is......
beautiful Ad
translation - execution - perfection
thumbs up
just whitened but not healthy and strong, i guess. then a punch can cleanly pull it out.
that tooth actually belongs to the ref. oh wait no the chick that walks around. maybe
Funny~~~ Merit!
really nice! it's a bit bright don't you think?
Nice visual but don't think the visual exagerates long lasting whiteness?
Desi
www.DesiCreative.com
Quite the contrary, I think it clearly shows how the tooth remains white and bright even long after it had been knocked out of the boxer's mouth.
It does have the flaw that the toothpaste doesn't seem to help make the tooth "strong" as someone mentioned earlier.
I may be overthinking though.
a punch from a professional boxer is going to knock out your teeth period. It doesn't mean that your teeth are weak. It is over thinking.
Thumbs up
es muy graciosos, pero podría concluir que colgate no deja los dientes fuertes. La idea cae por eso
Old, back in the 80's a brazilian colgate ad that your with tooth you would bounce off the flash of a camera.
Bad execution.
Love it.
But can I just be an ass here and point out that there isn't (and can not be especially if you're talking about professional boxing) a boxing ring with the black canvas? I think I'm entitled to my comment since I boxed all through my teenage years into very early twenties.. Sorry, didn't mean to be a party pooper. But knowing what I know, I just couldn't resist the comment.
its black cuz the lights are off
nice photo. poor concept. the whole situation just isn't that funny. ok i see that the people are gone but that could be only maybe 7 hours after the fight. unless ofcourse i have the whole concept of whitening toothpaste wrong. if 7 hours is incredible then this works allright i suppose...
nice
Nice one
Just Bitchin
This looks more like a WWE wrestling ring, boxing rings have 4 ropes in each corner while pro-wrestling uses 3.
You can get your teeth knocked out even in wrestling, no?
Kewell
>>>> That's not an ad. THIS is an ad.
Good.
VERY GOOD!
You don't need the copy, good ad.
Strip. Strip. Strip.