Colgate 360 Sonic Power: Brushes, 3
333 strokes per second. Colgate 360 Sonic Power.
Advertising Agency: Y&R, Dubai, UAE
Creatives: Shahir Zag, Komal Bedi Sohal
Photographer: James Day
Senior Account Director: Nadine Ghossoub
Retoucher: Core Digital, London


28 Comments
hehehehehe...
classic advertising and great idea
looks uncomfortable, but that's why we need the brush! nice.
I agree it looks uncomfortable and forced; hence 7 stars. It is colorful though. lol
Good campaign
nice idea. but why are all three the same?
one idea doth not a campaign make.....nice though
good idea!!!! bad art direction.
i love it!!
great idea..love it
I like the idea and execution, but three identical pieces are not an advertising campaign.
Yeah, nice idea, seems a bit forced and all 3 executions are the same,hmm
dunno
would be cooler for skittles
Forced. Should have been one brush with 333 strokes and not 333 brushes!
withalltherespects
You´ve failed because of your cleverness.
In this matter, I would rather fail. Its the same Colgate who said earlier "brushing for 2 minutes will be healthy". ie: 39960 strokes to start a day with?!
I would prefer an electric chair.... ha ha.....!
withalltherespects
Ha ha like the humour and art direction.
ahahah love the art direction
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great art direction. cool idea.
Greeeaat idea! and nice Execution.
very good idea...
This is a great one-off advert.
As for the other executions: http://adsoftheworld.com/media/print/corbis_one_idea
good idea, but the mouth should have been more exaggerated i think....it's good though :)
This campaign shoulders up a little too close to the Halls print campaign shot by Matt Hoyle (http://www.matthoyle.com/#/Advertising/Advertising/3)
anyone else see this?
Sure this guy can handle a lot of sticks in his mouth~~just sayin
Sure this guy can handle a lot of sticks in his mouth~~just sayin
The tag line of this ad '333 strokes per second' is very much notable. It was an inventive though of promoting 360 sonic power Colgate products.
Nice and colourful.