Colgate 360 Sonic Power: Brushes, 3

333 strokes per second. Colgate 360 Sonic Power.

Advertising Agency: Y&R, Dubai, UAE
Creatives: Shahir Zag, Komal Bedi Sohal
Photographer: James Day
Senior Account Director: Nadine Ghossoub
Retoucher: Core Digital, London

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27 comments

Hiperion's picture
Hiperion
3138 pencils

hehehehehe...
classic advertising and great idea

Molecule's picture
Molecule
437 pencils

looks uncomfortable, but that's why we need the brush! nice.

atb2005's picture
atb2005
13567 pencils

I agree it looks uncomfortable and forced; hence 7 stars. It is colorful though. lol

Brain-Art's picture
Brain-Art
1101 pencils

Good campaign

michelangelo's picture
michelangelo
660 pencils

nice idea. but why are all three the same?

Phil Lestino's picture
Phil Lestino
1682 pencils

one idea doth not a campaign make.....nice though

kergu's picture
kergu
6790 pencils

good idea!!!! bad art direction.

bats's picture
bats
75 pencils

i love it!!

maumac's picture
maumac
2 pencils

great idea..love it

Prime83's picture
Prime83
497 pencils

I like the idea and execution, but three identical pieces are not an advertising campaign.

j4son's picture
j4son
266 pencils

Yeah, nice idea, seems a bit forced and all 3 executions are the same,hmm

RogerSterling's picture
RogerSterling
61 pencils

dunno

RogerSterling's picture
RogerSterling
61 pencils

would be cooler for skittles

Adaddicted's picture
Adaddicted
3435 pencils

Forced. Should have been one brush with 333 strokes and not 333 brushes!

withalltherespects

esia's picture
esia
239 pencils

You´ve failed because of your cleverness.

Adaddicted's picture
Adaddicted
3435 pencils

In this matter, I would rather fail. Its the same Colgate who said earlier "brushing for 2 minutes will be healthy". ie: 39960 strokes to start a day with?!
I would prefer an electric chair.... ha ha.....!

withalltherespects

corporal_hicks's picture
corporal_hicks
365 pencils

Ha ha like the humour and art direction.

xcreativity's picture
xcreativity
2374 pencils

ahahah love the art direction

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netei's picture
netei
215 pencils

great art direction. cool idea.

Sudais's picture
Sudais
2 pencils

Greeeaat idea! and nice Execution.

matrix4u's picture
matrix4u
19 pencils

very good idea...

kgeiger's picture
kgeiger
7102 pencils

This is a great one-off advert.
As for the other executions: http://adsoftheworld.com/media/print/corbis_one_idea

Guest's picture
Guest

good idea, but the mouth should have been more exaggerated i think....it's good though :)

alexandertoad's picture
alexandertoad
2 pencils

This campaign shoulders up a little too close to the Halls print campaign shot by Matt Hoyle (http://www.matthoyle.com/#/Advertising/Advertising/3)
anyone else see this?

Kamikaze777's picture
Kamikaze777
119 pencils

Sure this guy can handle a lot of sticks in his mouth~~just sayin

Kamikaze777's picture
Kamikaze777
119 pencils

Sure this guy can handle a lot of sticks in his mouth~~just sayin

andylefty's picture
andylefty
4537 pencils

Nice and colourful.

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