Colgate 360 Sonic Power: Brushes, 2

333 strokes per second. Colgate 360 Sonic Power.

Advertising Agency: Y&R, Dubai, UAE
Creatives: Shahir Zag, Komal Bedi Sohal
Photographer: James Day
Senior Account Director: Nadine Ghossoub
Retoucher: Core Digital, London


dreadboy's picture
413 pencils

These are most nice, as long as the viewers can quickly observe those are toothbrushes.

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advertising ninja's picture
advertising ninja
602 pencils

its awesome. the simpleness rocks..
but its a one shot, not a campaign..

shahidali's picture
4069 pencils

333 strokes per second!!! Can someone please explain.


checkhill's picture
465 pencils

tooth brush that can sing.. lol. idk how, but it makes some periodic noise and the sound waves are the invisible strokes. also it may cause temporary memory loss due to waves that pound your unawakened brain. it's also good for repelling dogs.

Adaddicted's picture
3435 pencils

Its a battery operated toothbrush, with vibrating action.


shahidali's picture
4069 pencils



Phil Lestino's picture
Phil Lestino
1686 pencils

333 strokes per second. Colgate 360 Sonic Power. shame they couldnt make it do 360 strokes a second or maybe it ought to be called colgate 333..............just thinking.

LeeHarvey's picture
3045 pencils

Wow, so this is Dubai fashion nowadays! Awesome, a fifties revival. Idea is a bit funny though.

JamaisVu's picture
408 pencils

Very nice concept, horrible pajama. But when will ad agencies get that a same visual repeated 3 times does not make a campaign?
A campaign is an idea that can extend, not 3 visuals but with a different person each time.

art.vs.commerce's picture
566 pencils

not a campaign but nice analogy

xcreativity's picture
2374 pencils

ahahah love it

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boris70's picture
30 pencils

Funny visuals.

imagineit's picture
550 pencils

This is fab! Love it - hi xcreative heheh

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