Coke Light: Live life light, 3
Advertising Agency: McCann Kenya, East Africa
Creative Director / Art Director: Justin Connolly
Copywriter: Teddy Muthusi
Photographer: Wahb, Hurricanes Photo
Published: 2007
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15 Comments
Look what happen when the concept is not heavy enough...
Just average.
Everybody always expects a lot from coke´s ads and this one is not that good.
Btw, I don't know if you've noticed I think it's the first campaign from Kenya! :)
Hope the members from Kenya are happy!
Not knowing the Kenyan market/mindset very well...
let's goooo with this. :)
>>>> That's not an ad. THIS is an ad.
Congrats Kenya:)
Ah OK! For a first campagne, it is much better than the first campaign of the US ;-)
http://adsoftheworld.com/media/print/city_airport_train_man
NIce photo, but the art direction is good, but isnt a "light".
The lighting and monochromatic photo doesn't feel light or happy. It feels almost depressing.
Jeff
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This one is stylie and has more life. Like the treatment of the bottle in the corner or is that a branding protocol, whatever, its pretty.
== Bring back fags, lard and the biff.
photoshop!
haha just kidding. that extra logo on upper left (to me) is unneccessary.
one kenyan to another, ni poa kabisa! nice work puff!
Wewe, Mwangi, ni aje?
true true that extra logo can go...the ad can do with out it
i kinda agree the work can do without the logo but great work though!
I love this, a great campaign from Kenya!!!
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