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Thief

Agency: 
Published/Aired: 
April 2011
Description: 

A slit can ruin your life.
Coimbra Door Closers

Advertising Agency: Dim`Canzian`Facci, São Paulo, Brazil
Creative Directors: Guilherme Facci, Michele Dim D' Ippolito
Art Director: Michele Dim D' Ippolito
Copywriter: Guilherme Facci
Photographer: Eduardo Fragata

Comments (9)

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Highest Rated

ace85le's picture
ace85le
Activity Score 3939

Well I think it's great execution, provided the media space is large enough for people to really see what's going on behind the slit.

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Boxey's picture
Boxey
Activity Score 8881

Having a harder time telling what this one shows. Maybe two slits would ruin their life.

Victor Arellano's picture
Victor Arellano
Activity Score 4

she's stealing

Boxey's picture
Boxey
Activity Score 8881

thx

icyheart's picture
icyheart
Activity Score 12

Don't get it, which one is worse? To be caught or not to be caught? Who is the target group?

esia's picture
esia
Activity Score 239

This one doesnt work. It´s here life. So what is she doing here? Stealing from hereself? Of course you can argue shes stealing from here husband, but thats a too long slippery way too go.
The other two works pretty well.

Themadartist1972's picture
Themadartist1972
Activity Score 325

well it's not obvious what she's doing ! you've read thief above and you understood after ! then it's not successful sorry !

adryha's picture
adryha
Activity Score 65

I tought she was going to hang herself with a rope... got to that tought after watching the other two.

The graphic idea is good, I just don't believe this is the best solution... Whose life is being ruined by the slit??? The buyer/owner of jewelery or the maid/thief?

sushantd's picture
sushantd
Activity Score 125

I agree with icyheart. This one doesn't work! At least for me! But a good campaign! (except this one)

ace85le's picture
ace85le
Activity Score 3939

Well I think it's great execution, provided the media space is large enough for people to really see what's going on behind the slit.

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

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