Coimbra Industry: BabySitter

A slit can ruin your life

Advertising Agency: dim&canzian, Brazil
Chief Creative Officer: Michele Dim D' Ippolito
Creative Director: Michele Dim D' Ippolito
Art Director: Michele Dim D' Ippolito, Thiago Nabisco
Photographer: Eduardo Fragata
Account Supervisor: Marina Pardo
Account Manager: Cristiane Bender
Planner Supervisor: Samantha Barbieri
Project Coord: Barbara Marques
Media Director: Marcio Canzian
Media Sup: Mauricio Belchior

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15 comments

Hadrons's picture
Hadrons
5743 pencils

it's not the slit it's the action!
What with the morality, people?! so what if the ad is somewhat amusing,

Must you promote infidelity in order to sell a fu#king door ?!?

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
25556 pencils

Well even if you did get the product you could wind up into big trouble,, BUTTTT you better have the right door closer in order to have a chance of not getting caught in the first place.

YJ's picture
YJ
373 pencils

I think it's time for you to unbookmark this site and step away for a while. I for one have grown quite tired of your replies and comments. Just sayin'.

NicoCiego's picture
NicoCiego
1035 pencils

We honestly don't understand your taste and logic... if you have any.

mr.x's picture
mr.x
952 pencils

Hadrons, enough with the nagging, please. It's ridiculous how you always manage to bring morality into advertising. It's called humor!

Hadrons's picture
Hadrons
5743 pencils

To you & to all the other 'fans' of your ilk:

Ethics is part of our profession. If you are a pro - you would know it.

http://www.ftc.gov/opa/2009/10/endortest.shtm

http://www.marketingpower.com/AboutAMA/Pages/Statement%20of%20Ethics.aspx

https://social.ogilvy.com/the-updated-ogilvy-social-media-engagement-c...

and some additional light reading: http://www.aef.com/on_campus/classroom/speaker_pres/data/3001

I will not appologize for holding a high ethical bar in advertising. Nor will I hide it from the likes of you.

Stop making this personal - I am NOT your friend.

Rate the AD, not me.

p.s.
In the U.S., codes of conduct or ethical codes are maintained through "self-regulation" by specific trade organizations: American Advertising Federation (AAF), American Association of Advertising Agencies (4As), Association of National Advertisers (ANA).

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

mr.x's picture
mr.x
952 pencils

Never wanted an apology or your friendship. You seem to be the only one constantly bringing up ethics and moral in advertising. You are incredibly negative and bitter and I am glad I haven't had the misfortune of working with someone like you. Boring people like you do boring work, you should do something else. And yes I am a working professional.

riyelam's picture
riyelam
370 pencils

Morality!!!!!!!!!!!! In advertising!!!!!!!!!!!!!!!!! We are saying a abortion pill can save your life and looking for morality in others???????? And by the way it's not only the one person in relationship cheats. We can't clap by single hand.

Naser_K's picture
Naser_K
171 pencils

So cheat on your wife with your babysitter, but use our product so you don't get caught?!
That's just genius!

MindDrift's picture
MindDrift
1077 pencils

Joking about cheating is different than condoning it.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

pants around the ankles?

not hot.

The JACK's picture
The JACK
438 pencils

target audience may be wrong but it is still very creative..!! nice try..

phillsucks's picture
phillsucks
133 pencils

This is beyond ridiculous.

mark3r's picture
mark3r
1940 pencils

Good idea, too bad they flushed it out with such poor taste.

:::MARK3R:::

Camel Toe's picture
Camel Toe
105 pencils

Sorry Hadrons, but your are so boring!!! AD is AD... The campaign is nice

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