Coimbra Door Closers: Thief

A slit can ruin your life.
Coimbra Door Closers

Advertising Agency: Dim`Canzian`Facci, São Paulo, Brazil
Creative Directors: Guilherme Facci, Michele Dim D' Ippolito
Art Director: Michele Dim D' Ippolito
Copywriter: Guilherme Facci
Photographer: Eduardo Fragata


Boxey's picture
8885 pencils

Having a harder time telling what this one shows. Maybe two slits would ruin their life.

Victor Arellano's picture
Victor Arellano
4 pencils

she's stealing

Boxey's picture
8885 pencils


icyheart's picture
12 pencils

Don't get it, which one is worse? To be caught or not to be caught? Who is the target group?

esia's picture
239 pencils

This one doesnt work. It´s here life. So what is she doing here? Stealing from hereself? Of course you can argue shes stealing from here husband, but thats a too long slippery way too go.
The other two works pretty well.

Themadartist1972's picture
325 pencils

well it's not obvious what she's doing ! you've read thief above and you understood after ! then it's not successful sorry !

adryha's picture
65 pencils

I tought she was going to hang herself with a rope... got to that tought after watching the other two.

The graphic idea is good, I just don't believe this is the best solution... Whose life is being ruined by the slit??? The buyer/owner of jewelery or the maid/thief?

sushantd's picture
125 pencils

I agree with icyheart. This one doesn't work! At least for me! But a good campaign! (except this one)

ace85le's picture
3939 pencils

Well I think it's great execution, provided the media space is large enough for people to really see what's going on behind the slit.


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