Coimbra Door Closers: Cocaine

A slit can ruin your life.
Coimbra Door Closers

Advertising Agency: Dim`Canzian`Facci, São Paulo, Brazil
Creative Directors: Guilherme Facci, Michele Dim D' Ippolito
Art Director: Michele Dim D' Ippolito
Copywriter: Guilherme Facci
Photographer: Eduardo Fragata

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8 comments

Boxey's picture
Boxey
8885 pencils

Nice way to tap into a powerful truth.

dadada's picture
dadada
1719 pencils

Very nice idea but used in a very bad way (the door closer mustn't be a tool to hide bad actions).

Everybody is creative, be yourself.

Lazarus's picture
Lazarus
1490 pencils

Sure.

atb2005's picture
atb2005
13567 pencils

This campaign might have worked if the slit was a bit wider. It doesn't become immediately obvious what everyone's doing, at least not in the "thief" ad and to some extent in the "cross dresser" ad. Also, in this particular example the unintentional message, I guess, is get a door closer so that your door shuts and you can snort coke all day long, without being disturbed.. Wtf?

luispiter's picture
luispiter
2756 pencils

me gusta la idea, pero el diseño no es nuevo, hubo una pieza que gano cannes para una hilo dental

Floristo's picture
Floristo
47 pencils

Recurso gráfico muuuuuuuy utilizado. De todas maneras la idea es buena.

ace85le's picture
ace85le
3939 pencils

Well I think it's great execution, provided the media space is large enough for people to really see what's going on behind the slit.

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