Coimbra: Cocaine

A slit can ruin your life.
Coimbra Door Closers

Advertising Agency: Dim`Canzian`Facci, São Paulo, Brazil
Creative Directors: Guilherme Facci, Michele Dim D' Ippolito
Art Director: Michele Dim D' Ippolito
Copywriter: Guilherme Facci
Photographer: Eduardo Fragata

April 2011


Boxey's picture
8881 pencils

Nice way to tap into a powerful truth.

dadada's picture
1720 pencils

Very nice idea but used in a very bad way (the door closer mustn't be a tool to hide bad actions).

Everybody is creative, be yourself.

Lazarus's picture
1536 pencils


atb2005's picture
13561 pencils

This campaign might have worked if the slit was a bit wider. It doesn't become immediately obvious what everyone's doing, at least not in the "thief" ad and to some extent in the "cross dresser" ad. Also, in this particular example the unintentional message, I guess, is get a door closer so that your door shuts and you can snort coke all day long, without being disturbed.. Wtf?

luispiter's picture
2756 pencils

me gusta la idea, pero el diseño no es nuevo, hubo una pieza que gano cannes para una hilo dental

Floristo's picture
47 pencils

Recurso gráfico muuuuuuuy utilizado. De todas maneras la idea es buena.

ace85le's picture
3939 pencils

Well I think it's great execution, provided the media space is large enough for people to really see what's going on behind the slit.


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Log in or register to post comments