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Cocaine

Agency: 
Published/Aired: 
April 2011
Description: 

A slit can ruin your life.
Coimbra Door Closers

Advertising Agency: Dim`Canzian`Facci, São Paulo, Brazil
Creative Directors: Guilherme Facci, Michele Dim D' Ippolito
Art Director: Michele Dim D' Ippolito
Copywriter: Guilherme Facci
Photographer: Eduardo Fragata

Comments (8)

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Highest Rated

ace85le's picture
ace85le
Activity Score 3935

Well I think it's great execution, provided the media space is large enough for people to really see what's going on behind the slit.

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Boxey's picture
Boxey
Activity Score 8881

Nice way to tap into a powerful truth.

dadada's picture
dadada
Activity Score 1720

Very nice idea but used in a very bad way (the door closer mustn't be a tool to hide bad actions).

Everybody is creative, be yourself.

Lazarus's picture
Lazarus
Activity Score 1536

Sure.

atb2005's picture
atb2005
Activity Score 13557

This campaign might have worked if the slit was a bit wider. It doesn't become immediately obvious what everyone's doing, at least not in the "thief" ad and to some extent in the "cross dresser" ad. Also, in this particular example the unintentional message, I guess, is get a door closer so that your door shuts and you can snort coke all day long, without being disturbed.. Wtf?

luispiter's picture
luispiter
Activity Score 2756

me gusta la idea, pero el diseño no es nuevo, hubo una pieza que gano cannes para una hilo dental

Floristo's picture
Floristo
Activity Score 47

Recurso gráfico muuuuuuuy utilizado. De todas maneras la idea es buena.

ace85le's picture
ace85le
Activity Score 3935

Well I think it's great execution, provided the media space is large enough for people to really see what's going on behind the slit.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

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