COI / Health Department: Dog

COI / Health Department: Dog

Don't take back pain lying down.

Advertising Agency: CST, London, UK
Creative Directors: Dave Trott, Gordon Smith
Art Director / Copywriter: Neil Croker
Photographer: James Day
Published: March 2008

Your rating: None Average: 2.5 (10 votes)

Comments

Submitted by Rog on Mon, 2008-04-21 01:45.

You think? >>>> That's not an ad. THIS is an ad.

Submitted by toti on Mon, 2008-04-21 02:13.

what the?

Submitted by Alistair Craven on Mon, 2008-04-21 03:26.

there's no idea in this campaign.

Submitted by mikelite on Mon, 2008-04-21 10:09.

most of the ads on this site don't have ideas. just pretty pretty executions.

• http://mikelightman.com/blog •

ivan's picture
Submitted by ivan on Mon, 2008-04-21 16:45.

Depends how you define idea. Does this ad has an idea? http://adsoftheworld.com/media/print/victorinox_oak

ogilvyandmenon's picture
Submitted by ogilvyandmenon on Tue, 2008-04-22 14:02.

yes it does. do u think otherwise?

Submitted by LisAD on Mon, 2008-04-21 04:22.

so you should be active on the back of a person lying down? and you have to be teeny tiny or you'll have like no space to move around? hahaha... absurd!

"the art director says: whatever I say"

Tripioso's picture
Submitted by Tripioso on Mon, 2008-04-21 09:13.

Nice artistic concept. But I dont' see any relation of people having a good time walking on your back while you have back pain.

Life's a Trip. Enjoy the Ride!

Submitted by fluffy on Mon, 2008-04-21 10:11.

I would not like to think where that dog is going to end up ...

I can see what the concepts are getting at, but not sure it's quite there.

Submitted by adstrike on Mon, 2008-04-21 14:13.

i don't even trying to understand it

Submitted by shahid.h on Wed, 2008-04-23 03:00.

whats the point of the ad?