COI / Health Department: Dog

Don't take back pain lying down.

Advertising Agency: CST, London, UK
Creative Directors: Dave Trott, Gordon Smith
Art Director / Copywriter: Neil Croker
Photographer: James Day
Published: March 2008


Rog's picture
6092 pencils

You think?

>>>> That's not an ad. THIS is an ad.

toti's picture
35 pencils

what the?

Alistair C.'s picture
Alistair C.
692 pencils

there's no idea in this campaign.

mikelite's picture
1031 pencils

most of the ads on this site don't have ideas. just pretty pretty executions.

ivan's picture

Depends how you define idea. Does this ad has an idea?

Ivan Raszl, admin of AotW

ogilvyandmenon's picture
178 pencils

yes it does. do u think otherwise?

LisAD's picture
446 pencils

so you should be active on the back of a person lying down? and you have to be teeny tiny or you'll have like no space to move around? hahaha... absurd!

Tripioso's picture
470 pencils

Nice artistic concept. But I dont' see any relation of people having a good time walking on your back while you have back pain.

Life's a Trip. Enjoy the Ride!

fluffy's picture
236 pencils

I would not like to think where that dog is going to end up ...

I can see what the concepts are getting at, but not sure it's quite there.

adstrike's picture
334 pencils

i don't even trying to understand it

shahid.h's picture
256 pencils

whats the point of the ad?

Guest's picture

Copy of Leon Steele's work if you ask me.

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