COI / Health Department: Bicycle

COI / Health Department: Bicycle

Don't take back pain lying down.

Advertising Agency: CST, London, UK
Creative Directors: Dave Trott, Gordon Smith
Art Director / Copywriter: Neil Croker
Photographer: James Day
Published: March 2008

Your rating: None Average: 3.5 (8 votes)

Comments

Submitted by Rog on Mon, 2008-04-21 02:13.

A visual twist WITH a witty line.
How many times do we have to tell you...? >>>> That's not an ad. THIS is an ad.

Submitted by mrtalented on Mon, 2008-04-21 02:22.

similar visual done by results bangkok a decade ago for mountain bike. they cropped the rocky gastrocnemius muscle on the leg as mountain. more relevant.

Submitted by kgeiger on Mon, 2008-04-21 06:40.

OMG.

Submitted by h.h.chinaski on Mon, 2008-04-21 09:20.

john merrick´s back

Submitted by harshik suraiya on Mon, 2008-04-21 23:46.

oh! man..

your work is your identity.
http://harshikcreations.blogspot.com/

Submitted by Neimad on Tue, 2008-04-22 01:55.

a bit punney, no

Strip. Strip. Strip.