COI / Health Department: Bicycle

Don't take back pain lying down.

Advertising Agency: CST, London, UK
Creative Directors: Dave Trott, Gordon Smith
Art Director / Copywriter: Neil Croker
Photographer: James Day
Published: March 2008

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5 comments

Rog's picture
Rog
6094 pencils

A visual twist WITH a witty line.
How many times do we have to tell you...?

>>>> That's not an ad. THIS is an ad.

mrtalented's picture
mrtalented
2175 pencils

similar visual done by results bangkok a decade ago for mountain bike. they cropped the rocky gastrocnemius muscle on the leg as mountain. more relevant.

kgeiger's picture
kgeiger
7019 pencils

OMG.

h.h.chinaski's picture
h.h.chinaski
6 pencils

john merrick´s back

Tapper's picture
Tapper
490 pencils

a bit punney, no

Strip. Strip. Strip.

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