Don't take back pain lying down.
Advertising Agency: CST, London, UK
Creative Directors: Dave Trott, Gordon Smith
Art Director / Copywriter: Neil Croker
Photographer: James Day
Published: March 2008
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5 Comments
A visual twist WITH a witty line.
How many times do we have to tell you...?
>>>> That's not an ad. THIS is an ad.
similar visual done by results bangkok a decade ago for mountain bike. they cropped the rocky gastrocnemius muscle on the leg as mountain. more relevant.
OMG.
john merrick´s back
a bit punney, no
Strip. Strip. Strip.