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Dog

Agency: 
Published/Aired: 
March 2008
Description: 

Print advertisment created by CST, United Kingdom for COI, within the category: Public Interest, NGO.

Don't take back pain lying down.

Advertising Agency: CST, London, UK
Creative Directors: Dave Trott, Gordon Smith
Art Director / Copywriter: Neil Croker
Photographer: James Day

Comments (12)

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Highest Rated

shahid.h's picture
shahid.h
Activity Score 256

whats the point of the ad?

Rog's picture
Rog
Activity Score 6082

You think?

>>>> That's not an ad. THIS is an ad.

toti's picture
toti
Activity Score 35

what the?

Alistair C.'s picture
Alistair C.
Activity Score 692

there's no idea in this campaign.

mikelite's picture
mikelite
Activity Score 1031

most of the ads on this site don't have ideas. just pretty pretty executions.

http://mikelightman.com/blog

ivan's picture
ivan

Depends how you define idea. Does this ad has an idea? http://adsoftheworld.com/media/print/victorinox_oak

ogilvyandmenon's picture
ogilvyandmenon
Activity Score 178

yes it does. do u think otherwise?

LisAD's picture
LisAD
Activity Score 446

so you should be active on the back of a person lying down? and you have to be teeny tiny or you'll have like no space to move around? hahaha... absurd!

Tripioso's picture
Tripioso
Activity Score 470

Nice artistic concept. But I dont' see any relation of people having a good time walking on your back while you have back pain.

Life's a Trip. Enjoy the Ride!

fluffy's picture
fluffy
Activity Score 236

I would not like to think where that dog is going to end up ...

I can see what the concepts are getting at, but not sure it's quite there.

adstrike's picture
adstrike
Activity Score 334

i don't even trying to understand it

shahid.h's picture
shahid.h
Activity Score 256

whats the point of the ad?

Guest's picture
Guest

Copy of Leon Steele's work if you ask me.

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