September 2008
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Check out the microsite:

The concept: demand for Coebergh is so high that the Red Fruit Farm needs your help! Plant your very own red fruit tree at the Farm and make sure your male workers take good take care of it. The game consists of several days during which players have to deal with a beetle plague and use a peculiar berry press to name but a few. Gameplay is 100% customizable and players get three men at their disposal. The prize: a huge harvesting party for you and 100 friends!

Advertising Agency: New Message, The Netherlands

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SeanMartin's picture

An interesting switch from the usual male-oriented marketing we usually see for alcohol. I'd be curious to see how many hits the site's gotten and how it's affected sales.