Cocoa Metro: Chocolate Bar poster campaign, Straw

Advertising Agency: Richter7, Salt Lake City, USA
Executive Creative Director: Dave Newbold
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Photographer: Chad Hurst
Published: December 2011

14 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

Why not make the 'blocks' the posters. Or Bus Shelters. Or...

The Jobless Writer
Will Think for Salary

simonds08's picture
simonds08
598 pencils

because that would have nothing to do with anything

Roger Keynes's picture
Roger Keynes
5498 pencils

because the 'blocks' could be large 'tanks, drinking fountains, hip flasks, drink dispensers' etc promoting drinking chocolate near POS...

the idea doesn't persuade or grab strongly enough as a poster. Outdoor ambient would engage more. Oh... nice suit. ;)

The Jobless Writer
Will Think for Salary

simonds08's picture
simonds08
598 pencils

I could see a POS display maybe, or even taking over a refrigerator and turning it into a candy bar but I am not sold on the bus stop idea.

Roger Keynes's picture
Roger Keynes
5498 pencils

Australia has ad panels at each end of our Bus Stop/shelters. In the same shape as that chocolate bar! ;)

The Jobless Writer
Will Think for Salary

simonds08's picture
simonds08
598 pencils

that makes much more sense now

Hadrons's picture
Hadrons
5989 pencils

cool concept.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ishiboy's picture
ishiboy
497 pencils

Hmmm...

Billoughsby's picture
Billoughsby
5124 pencils

Hurting.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

dbor's picture
dbor
1455 pencils

It is unclear.

andylefty's picture
andylefty
4537 pencils

I find this campaign pretty clear. Drinking chocolate is basically hot chocolate.

On style and 'class', I like this poster and the previous one the most.

mitali prasad's picture
mitali prasad
458 pencils

ithe ad is for a hot chocoalte product?

Roger Keynes's picture
Roger Keynes
5498 pencils

Drinking chocolate, MP :)

The Jobless Writer
Will Think for Salary

skeMaMen's picture
skeMaMen
428 pencils

Pathetic...

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