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Chocolate Bar poster campaign, Straw

Agency Network: 
Published/Aired: 
December 2011
Description: 

Print advertisment created by Richter7, United States for Cocoa Metro, within the category: Non-Alcoholic Drinks.

Advertising Agency: Richter7, Salt Lake City, USA
Executive Creative Director: Dave Newbold
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Photographer: Chad Hurst

Comments (14)

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Roger Keynes's picture
Roger Keynes
Activity Score 5498

Why not make the 'blocks' the posters. Or Bus Shelters. Or...

The Jobless Writer
Will Think for Salary

simonds08's picture
simonds08
Activity Score 598

because that would have nothing to do with anything

Roger Keynes's picture
Roger Keynes
Activity Score 5498

because the 'blocks' could be large 'tanks, drinking fountains, hip flasks, drink dispensers' etc promoting drinking chocolate near POS...

the idea doesn't persuade or grab strongly enough as a poster. Outdoor ambient would engage more. Oh... nice suit. ;)

The Jobless Writer
Will Think for Salary

simonds08's picture
simonds08
Activity Score 598

I could see a POS display maybe, or even taking over a refrigerator and turning it into a candy bar but I am not sold on the bus stop idea.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Australia has ad panels at each end of our Bus Stop/shelters. In the same shape as that chocolate bar! ;)

The Jobless Writer
Will Think for Salary

simonds08's picture
simonds08
Activity Score 598

that makes much more sense now

Hadrons's picture
Hadrons
Activity Score 6041

cool concept.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

ishiboy's picture
ishiboy
Activity Score 497

Hmmm...

Billoughsby's picture
Billoughsby
Activity Score 5144

Hurting.

That's it.

dbor's picture
dbor
Activity Score 1455

It is unclear.

andylefty's picture
andylefty
Activity Score 4535

I find this campaign pretty clear. Drinking chocolate is basically hot chocolate.

On style and 'class', I like this poster and the previous one the most.

mitali prasad's picture
mitali prasad
Activity Score 458

ithe ad is for a hot chocoalte product?

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Drinking chocolate, MP :)

The Jobless Writer
Will Think for Salary

skeMaMen's picture
skeMaMen
Activity Score 428

Pathetic...

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